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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. Brands need employees’ help reinforcing their values, initiatives and goals on social. Listen first and learn from conversations on social. Check out @NewStoryCharity in @nytimes [link].

Brands 110
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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social marketers do a lot more than scroll through TikTok all day.

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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

This is true for any kind of marketing, and especially true when trying to ensure your brand stands out in your audience’s social feed. When you create high quality, engaging content, the greater the chance your Tweets will be seen by the communities you’re after. Make it easy for customers to access FAQs to encourage conversion.

Content 143
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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Auto tweet everything from Facebook to Twitter and other social networks.

Facebook 113
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Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Use filters and alerts There are some words and phrases you know for sure you never want to see in the public comments on your social posts. Fortunately, the social networks offer built-in tools to filter out comments based on your pre-selected list of no-go words. Content moderation FAQs What does a content moderator do?

FAQ 119
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13 Ways to Use Facebook Events for Your Brand

Sprout Social

Since the posts are public, the event wall serves as a FAQ section for other people that have questions. Invite your co-hosts to answer questions as well to create a sense of community. Twitter isn’t the only social network that lets you pin content to your feed. Pin a Post to Your Event Wall.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |.