Social Media & Real Estate

Social Media Marketing

Social media is where people immediately go to for recommendations for anything and everything, from eateries to vacation spots to even real estate. Real estate is all about referrals and who you know.which, if you think about it, is what social media is all about.

The 4 Biggest Mistakes Real Estate Agents Are Making in Social Media

Katie Lance

I get asked many times why I focus on the real estate and mortgage industry when it comes to social media. Mistake #1: Using your personal Facebook Profile completely for business. It’s against Facebook’s rules of service to have this as your name.

Trending Sources

The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community

Katie Lance

This week’s episode is all about showing the love to your clients and your community not just during February but all different times of the year. I encourage you this month to think about how you can share the love when it comes to your community and your clients.

[Webinar Replay] #GetSocialSmart: Social Media Strategy in 2017

Katie Lance

Step 7: Plan how you will engage with others to build your community. Step 9: Get serious about Facebook ads and go beyond boosting. Thanks to everyone who joined us today for our brand-new webinar, #GetSocialSmart: Social Media Strategy in 2017.

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

Now, when I say “work for you” – I mean did you: See your community grow? For some of you, it will be Facebook and Instagram, others it will be Facebook and Snapchat or maybe for others it’s Twitter, YouTube and Facebook.

11 Tips to Making the Most out of #ICSF

Katie Lance

I distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). Take part in the Facebook group and follow the hashtag on Twitter and Instagram.

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It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums.

How to Stop Wasting Time on Social Media

Katie Lance

Have you ever said this to yourself, “I’ll just check Facebook really quick…” only to realize that you’ve wasted a half-hour watching Jimmy Fallon videos and reading silly memes? Facebook Pages Manager app for managing Facebook Page notifications.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# to increase visibility in the online community. To Facebook or Not to Facebook? Real Estate.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 71% sales increase from Facebook.

Top 10 Blog Posts of 2016

Katie Lance

It’s been an amazing year and it’s fun looking back at how much we’ve been able to share with our community through the blog. Click here to read now >> The 4 Biggest Mistakes Real Estate Agents are Making in Social Media .

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. Hearing from Scott Shapiro from Facebook was a big highlight for me as well and really solidified so much of what we teach in our #GetSocialSmart Academy.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. ” “Plus, having a page means you can take advantage of Facebook ads for promotions.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate!

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

How to a Create a Smart Facebook Strategy on a Budget

Katie Lance

As a real estate agent or broker, Facebook is still the number one place to get in front of your current and past clients as well as new and potential clients. And, having a Facebook Business Page is still one of the best ways to market yourself and generate new business.

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Do you need to own your community?

Jeff Esposito

A little while back I was catching up with my friend Jim Storer of the Community Roundtable before we shared a panel about social customer support. In our prep, Jim and I continued our on-going disagreement on whether a company needs to own the platform that they are keeping a community on.

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Facebook: How to View Newsfeed of a Friends List

Laurel Papworth

Let’s say you want to see just the status updates of a group or list of friends on Facebook. It’s a feature that Facebook had and then I thought they had lost. As usual, the minute I do that, Facebook changes it’s website.

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Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. percent on Facebook.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). Facebook has also enabled the use of a subset of FBML in the Static FBML application.

Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way. Facebook Marketing Strategies to Build Your Business and Brand.

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Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards

SocialTimes Facebook

Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. He wrote: Messages from Facebook will appear at the top of News Feed about a specific event or moment.

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. Or, that Facebook is very clearly in business to make money for them, not necessarily for us.

Should I Bother to Verify My Facebook Page?

agora pulse

The difference on the surface between a verified Facebook page and an unverified Facebook page is a simple check mark. Why Facebook Verification Matters. Being able to take advantage of all the new features is definitely one good reason to verify your Facebook page.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

How to Use Instagram Stories and Snapchat to Drive Business

Katie Lance

We are seeing celebrities, business owners, real estate pros and everyday people creating awesome content on Instagram Stories and Snapchat. Although that buzzword tends to be overused, I think there is something to be said about seeing and hearing someone live and in real time.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

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3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

You can do it in many forms – the whole she-bang on YouTube, Facebook Live or short video on Instagram or Facebook. These animations are great for posting to Facebook (which loves video over all other post types) and Instagram!

Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. For me, it is relevance – I would rather see a former coworker in Baltimore or Long Island who has a real life update (wedding, kids, coming out, etc.)

How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

These days, there are a lot of social platforms to choose from: Facebook, Twitter, Snapchat, Instagram, Pinterest, YouTube, LinkedIn, and the list goes on and on. Block off an hour this week and spend some time in Facebook, Twitter, Instagram, Pinterest, Snapchat, Twitter, and Periscope.

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Why less can mean more when it comes to Facebook advertising with video. Youtility for Real Estate.

How to Use LinkedIn to Become a Networking Superstar

Rebekah Radice

While Facebook, Twitter and other social sites build familiarity and awareness for your personal brand, LinkedIn is unique in its business focus. LinkedIn is a society designed to connect business professionals, marketers and vendors interested in building a community.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

But it’s rare to see such fan love on Facebook and Twitter. Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Does caffeine fuel your business or community?

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Use your brand tone and voice to help you connect with your community. This is super valuable real estate. Build your community. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. You can follow Shruti on Twitter , Facebook or Linkedin. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

Mark Zuckerberg, Facebook F8 conference 2017. Facebook’s F8 conference was once again filled with incredibly exciting announcements. Besides AR, there were also announcements about Messenger, chatbots, Facebook Analytics, Facebook Live, and more! From Facebook ).

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child.

Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

So often, the question people ask me is, “Should I be on Facebook or should I be on (insert social network here.)” The right question should be, “What social networks should I focus on that will build my community and build my business?” My 3 Facebook groups.