Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing 157

Marketing Adwords Mobile Social Graph 157

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. Additionally, one of the most read and respected digital media visionaries, Brian Solis, suggest the idea about “Context is King” as a future tendency in managing Facebook brand pages.

Brands 244

Brands Social Graph Report Groups 244

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. billion ( Facebook ). Monthly Active Users.

Social Media 47

Social Media Facebook Marketing CPM 47

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! It’s a completely understandable feeling.

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Comments Disqus Social Graph Blogger 220

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. billion ( Facebook ). Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

APRIL 20, 2016

While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work.

Feed 60

Feed Feedly Instagram How To 60

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. Another interesting finding of the 2012 report is that the media is the only institution that saw a slight rise in trust and the majority of that rise is in social media. Facebook ranks #2 for the BlogHer sample with Twitter and Pinterest right behind.

Reputation 90

Reputation Sample Samples Social Graph 90

Twist Image

JUNE 26, 2015

A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. They stray to their social graph, they stray to other entities, and they might even stray to another brand.

Brands 40

Brands Retail Social Graph Repository 40

Twist Image

JUNE 19, 2015

Facebook made a major update and announcement this week. It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). Did they like it so much that they are willing to share it with their community? .

Social Graph 40

Social Graph Adwords Metrics Curation 40

Proactive Report

JANUARY 29, 2013

Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. It is a search based on your social graph.

Brands 85

Brands Social Graph Feed Feedly 85

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. They then provide that data to companies like Facebook and Twitter and also Agencies. Facebook Uses Your Real World Purchases. In Your Email.

Data 40

Data Social Media Insurance Training 40

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. The idea of a social business has been evolving.

Press Release 96

Press Release Skills Yammer Social Networking 96

The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? → Google Me – quick thoughts for and against… June 30th, 2010 · View Comments So the rumours are building about the ‘Facebook killer’ being worked on at Google.

Google 32

Google Adsense MySpace Social Graph 32

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Social Media 100

Social Media MySpace Widget Flickr 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Facebook. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. That fosters community.

Klout 121

Klout Social Capital Influencer Social Graph 121

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Mindjumpers

NOVEMBER 5, 2010

Two days ago, Facebook announced how they are going to use Facebook as a platform for communication between users and franchises. Facebook is offering people deals from different places they check into (coffee shops, clothing stores, restaurants etc) by checking into Places on Facebook. Social Services and Me.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Approximately 10 years after having 67% of the search market, Yahoo! Facebook is the Model T of social networks. Facebook rolled out their iPhone app in August, 2007.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. The Michael Schneider : Social Media technologist and groundswell evangelist. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Cons: There is a steep learning-curve in getting the software running properly.

Tools 98

Tools Social Media Sentiment Price 98

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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Social Media Tips Tumblr Wikipedia 207

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. What do I do?” Total cost?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Techipedia: Tamar Weinberg

MARCH 10, 2008

In fact, before Mark Zuckerberg of Facebook came out into the open, they dimmed the lights, pumped up the volume, and introduced Mark with some catchy Daft Punk tunes. Sarah Lacy: Facebook is playing a strong role throughout the world. Facebook helps people connect and communicate more efficiently.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Webbiquity SMM

APRIL 9, 2012

Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. Storefront Social. apps for Facebook, Twitter and Evite) and more.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. I’ve personally discovered several restaurants that way). Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Laurel Papworth

AUGUST 1, 2010

Facebook has just announced it’s plans to expand it’s Facebook currency. Social Networks and Online Communities – maybe Twitter? – will no doubt be encouraged to use this Facebook Credit currency on their external sites. Foursquare? local photo forum? One Currency To Rule Them All.

Facebook 105

Facebook Virtual World Foursquare Banking 105