Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 85

Analytics Conversation Brands Sentiment 85

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. Public Social Feeds Matter Now More than Ever. Social Ad Spending is Increasing Overall – but has Taken a Hit. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. According to 72% of our LinkedIn community , the answer is yes.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Naturally, this means having to set up accounts on Facebook, Twitter, Instagram, LinkedIn–anywhere your customers and clients might be hiding.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests.

Reddit 100

Reddit Brands Meme Forums 100

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Within those billions of users, Instagram fosters niche communities. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. Here are a few thoughts from my perspective. Pay attention.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Likeable

JANUARY 21, 2020

The brand wanted to drive positive social sentiment and increase awareness of what it does for its communities, customers, and employees by telling the stories of real people—both customers and associates—who had been impacted in a major way by the work Stop & Shop does in its local areas.

Sentiment 55

Sentiment Banking YouTube Communities 55

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. Form a proactive plan-of-action.

Eventful 115

Eventful Social Media How To Sports 115

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, you can monitor brand sentiment in real-time, and find out who your audience (demographic) is and what topics they are interested in. Price: Custom. Me ntionlytics. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. A dry social feed that only consists of outbound links reads like a robot, not a human being.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. So, however small your niche, there’s likely a community on Twitch ready to be marketed to. Generate engagement and community. But, don’t worry.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about.

Strategy 124

Strategy Brands Content UGC 124

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads : Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people nearby with ads.

Social Media 100

Social Media Sentiment Study Advertising 100

Socialmedia.biz

JANUARY 25, 2019

According to the growing evidence in favor of civic engagement, when people, especially the youth, use social media to discuss the news, they are more likely to indulge in community building activities, like volunteering and voter registration. Foreign Interference. In the 2016 U.S. Unequal Participation.

Social Media 85

Social Media Exercises News Sentiment 85

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

Small Business 103

Small Business Features Instagram Badge 103

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. I'm sorry to say that we are unable to connect and directly publish to Instagram and Facebook Personal Profiles.

Social Media 98

Social Media Policies Team Comments 98

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Facebook. In the last post we covered how to create a Social Media Lead Flow. Tweet This! Share this on Linkedin.

B2B 225

B2B Platform Social Media Marketing 225

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. In terms of audience demographic, Instagram is a little younger than Facebook, with the majority of users in their teens, twenties, or early thirties.

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

OCTOBER 6, 2022

Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. This can be as simple as linking to your video in a Facebook post or Tweet, for example.

Video 129

Video Social Media How To Trends 129

Buffer Social

JULY 20, 2022

“I just wanted to have an accessible community for any young woman from anywhere, with any background, to be able to join and have that community aspect for free,” she said. It started with a Facebook Group Ugne’s first venture into Bamby Collective, like most members, was through the private Facebook group.

Small Business 67

Small Business Influencer Exercises Meeting 67

Hootsuite

JANUARY 24, 2022

Brand sentiment. sentiment analysis). Social listening provides valuable social data about existing communities online. For example, the Facebook Pixel is a useful tool for collecting social media data. For instance, I regularly see ads in my Instagram feed for vegan food delivery services in Vancouver.

Data 94

Data Social Media HootSuite Template 94

Likeable

SEPTEMBER 24, 2019

Community Management/Customer Service. Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. TWITTER: WHAT IS IT GOOD FOR? Across the social web, users typically expect a response from brands within 24 hours, on average.

Twitter 80

Twitter Airlines Aggregator Meme 80

agora pulse

DECEMBER 28, 2017

Social listening differs from standard social media monitoring in that it goes beyond “owned” conversation (such as on your Facebook business page) to learning from the “earned” conversation (across the full spectrum of public social media). That goes for Instagram geo-monitoring too. Truly riveting stuff, I know.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

MAY 7, 2019

Social marketers who are on the frontlines of their feeds day in and day out have the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences. This leads to important insights about how social can fuel bottomline growth and organizational development.

Social Media 110

Social Media Marketing Upcoming Team 110

Keyhole.co

FEBRUARY 3, 2023

Instagram Feed Metrics Scroll further down to the Content you’ve shared section to access your feed-related metrics. Keyhole is one of the trusted social media analytics tools that not only monitors your Instagram analytics but also captures metrics from Facebook, LinkedIn, Twitter, YouTube, TikTok, and more.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). What is online social listening? Sounds pretty “social” to us!

Reddit 100

Reddit Tumblr YouTube Review 100

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is one of the most followed brands across all major social media networks such as Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019.

Social Media 99

Social Media Apparel Fashion Instagram 99

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Understanding the Nature of an Event Using Social Analytics is a post written by Tamar Weinberg. ]. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Let’s take a look at the most popular native tools: Facebook Insights. For those who own a Facebook business page , you can analyze some KPIs within the social network. Unlikes: The amount of people who unliked your Facebook Page.

Data 102

Data Social Media How To ROI 102

Almost Savvy

JUNE 23, 2010

If you enjoyed this post, make sure you subscribe to my RSS feed ! How Facebook Hurt My Feelings Social Media Stats – It’s Raining Content! Additional comments powered by BackType Click ‘Like’ to join us on Facebook! C ya l8r, thxbye. Image courtesy of trpnblies7. Cheers to you, @IreneKoehler.

Lijit 160

Lijit SMS LinkedIn Reputation 160

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. A social media content calendar can help here, too — and don’t forget to schedule your posts for consistent, dependable appearances in your fans’ feeds. Try creating a Facebook group for your fans. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Bill Hartzer

NOVEMBER 2, 2021

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

Telecommunications 218

Telecommunications Wireless Software Applications 218