The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Keep your interactions seasonally relevant.

Research 194

Research Engagement Strategy Facebook 194

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. And just as popular culture, music, and fashion move on, Facebook should too. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

Feed 111

Feed Feedly News Facebook 111

Dave Fleet

OCTOBER 29, 2010

Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted.

Strategy 410

Strategy Content Facebook Widget 410

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Those of us who also use Facebook to communicate professionally haven’t been too happy about these changes. Facebook’s Algorithmic Stick Grows Even Heavier.

Feed 83

Feed Feedly News Groups 83

Social Media Strategies Summit

APRIL 11, 2024

Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. The 8 Best Golf Shoes in Early 2024 (FOR EVERY BUDGET) Source: youtube.com 5.

Social Media 226

Social Media Tips Marketing UGC 226

Social Media Strategies Summit

SEPTEMBER 14, 2021

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

Brands 288

Brands Meme Research Social Media 288

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Twenty4 Social

JANUARY 25, 2018

The Facebook algorithm is about to change in a major way, Guys. Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” And this means one big thing: Your Facebook strategy (organic and paid) will need to change.

Feed 40

Feed Feedly News Facebook 40

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Can't stop, won't stop! ??

Campaign 142

Campaign Facebook Influencer Embedding 142

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Your audience is more aware now than ever before and taking every decision after considerable research. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature.

SEO 154

SEO Social Media Strategy Hashtag 154

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ).

Social Media 150

Social Media Video Feed Feedly 150

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more than 100 million people see Groups as the most important part of their experience on Facebook. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month. source: Wildfire.

Types 317

Types Facebook Notification Survey 317

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Facebook: Salesforce employs multiple Facebook profiles as well.

Communities 221

Communities Collaboration Statistics Lurker 221

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Mindjumpers

JUNE 28, 2011

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions. The new Facebook page. Incorporate iframes.

Facebook 261

Facebook Questions Notification Applications 261

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. How Canadians use Social Media.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. That’s the question frustrating social media marketers today.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

APRIL 18, 2022

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. — Twitter Communities (@HiCommunities) January 5, 2022.

Social Media 103

Social Media Film Exercises Social Networking 103

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 118

B2B Influencer Brands Marketing 118

Likeable

DECEMBER 15, 2020

Oh, and how could we forget removing the 20% rule for ads on Facebook?! Facebook, Twitter, and other platforms did take measures this year in terms of fact checking COVID-19 information as well as information about the 2020 election. Says Melissa, one of our community managers, “I’d love a better native hashtag search functionality.

List 126

List Social Media Hashtag Instagram 126

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories. To help, we brought in some guidance from the team at Glossier.

Buy 117

Buy Video How To Template 117

Ignite Social Media

NOVEMBER 5, 2020

Sara, Community Manager. I know I need to take breaks from my social accounts when I’m not able to let things go easily (after seeing stuff on my personal social feed) or if it’s still impacting my mood in a negative way after logging out. Meghan, Director, Community Management. Aly, Community Manager.

Social Media 171

Social Media Tips Curation Feed 171

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128

Trends Social Media Groups Groups 128

Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Facebook founder and brainchild, Mark Zuckerberg , just published a long post about how Facebook will be changing in the next little while. Wait, Facebook cares about our well-being? Facebook knew it had a problem.

Facebook 68

Facebook Advertising Feed Feedly 68

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. The For You feed is what makes TikTok so addictive. While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like).

Strategy 175

Strategy Marketing Banking Influencer 175

Postcron

JUNE 5, 2018

With all the latest updates on how Facebook is improving what people see in their news feed, it can be challenging for digital marketers to attract Facebook likes. You might wonder, is Facebook still worth the effort, especially if you don’t have a budget for Facebook ads? Optimize your Facebook page.

Tips 97

Tips Facebook Engagement Video 97

Mindjumpers

JUNE 25, 2012

The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook pages are the go-to destination. To actually interact with the fans on the Facebook page is therefore crucial.

Report 277

Report comScore Marketing Groups 277

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

Facebook 172

Facebook Study Small Business Nielsen 172

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52