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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

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Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. I don’t consider Social Media Examiner a competitor, but we’ll break them down for this exercise! Advertising Target Groups. 46% are Married.

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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. Yesterday, I posted a challenge in the Social PR Posse group : to come up with your OWN quick meme and share it in the group. ” We played hard AND worked hard. What books, you ask?

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Social Media Exercise: Hoyts Cinema

Laurel Papworth

An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Work in pairs or groups and figure out a strategy. I chose Hoyts for this exercise cos I believed and had experienced every word (the rant came first, post second). If they are my tweets, no name.

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What vertical networks mean for the future of social media

Sprout Social

Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. — Twitter Communities (@HiCommunities) January 5, 2022.

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How this influencer created a safe space for young women through her small business

Buffer Social

Specifically, Ambar had used a fitness app that, along with providing users with exercises and workouts, also included a communal aspect where girls could connect and support each other. But before the idea for the group came together, Ambar was already known by hundreds of thousands of followers.

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Industry certification a must for social media career success

Sherrilynne Starkie

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

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