Communities Engineering LinkedIn White Paper 
Webbiquity SMM
MARCH 13, 2019
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. And links are a critical part of rising in the search engine rankings. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written.
Buzz Marketing for Technology
DECEMBER 29, 2010
Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.
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Techipedia: Tamar Weinberg
JULY 15, 2009
The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. You’ll learn: What’s the hype about LinkedIn and how can I use it? The best part?
Pixlee
SEPTEMBER 7, 2018
As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. This two-way dialogue can generate word-of-mouth, build community, and is proven to shorten the path-to-purchase. LinkedIn advertisement.
SocialFish
APRIL 5, 2011
Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We worked with Avectra to publish a white paper on Social CRM for Associations. That’s a tall order.
Convince & Convert
FEBRUARY 12, 2012
White Horse does more chunky content like white papers and Webinars. Experienced content marketers don’t “do” search engine optimization. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers.
Waxing UnLyrical
MARCH 11, 2015
Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.
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