Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ). Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

Digital PR Content – Campaign or Conversation?

The Proactive Report

For those with larger budgets and needs there’s Visible Technologies and Digimind. They ran an excellent campaign that got the attention of tens of thousands of young adults, got them interested and engaged with the brand and then ended the campaign. They created a community of brand advocates. But why would you expect this group to hang around and stay engaged if no one keeps talking to them?

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Best Social Media Monitoring Tools

Bill Hartzer

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Luxury Car Brands Not Taking Full Advantage of Social Media Porsche had the highest community rating in the Community Index.

Tools 112

Digital PR Content – Campaign or Conversation?

The Proactive Report

For those with larger budgets and needs there’s Visible Technologies and Digimind. They ran an excellent campaign that got the attention of tens of thousands of young adults, got them interested and engaged with the brand and then ended the campaign. They created a community of brand advocates. But why would you expect this group to hang around and stay engaged if no one keeps talking to them?

Digital PR Content – Campaign or Conversation?

The Proactive Report

For those with larger budgets and needs there’s Visible Technologies and Digimind. They ran an excellent campaign that got the attention of tens of thousands of young adults, got them interested and engaged with the brand and then ended the campaign. They created a community of brand advocates. But why would you expect this group to hang around and stay engaged if no one keeps talking to them?