article thumbnail

The future is niche: a brand guide to popular niche communities

Sprout Social

Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

article thumbnail

Organic vs. Paid Reach: Start Making Impact

Sherrilynne Starkie

But for LinkedIn’s community of professional communicators, the story hit. It’s a huge investment of time and energy—and for what? But when I reshared a news story on Linkedin about how a letter from US Secretary of Education to Harvard was posted online with a bunch of proofreading markup—it racked up almost 70k impressions.

article thumbnail

Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity

Convince & Convert

Dropbox’s 2017 rebrand injected color and energy into an increasingly stale-feeling brand, and in doing so it captivated its audience once more. 2) Redefining your USP Your brand should communicate your unique selling position (USP) to your customers, helping them solve problems in creative and effective ways.

Brands 161
article thumbnail

A guide to choosing the most effective social media networks for your brand

Sprout Social

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

article thumbnail

I Work Full-Time — Here’s the No-Pressure System That Helped Me Stay Consistent on Social Media

Buffer Social

From chats with fellow creators and Buffer teammates/community, I know I’m not alone in this — it’s a pretty universal experience. My mini buffer is a small stash of low-effort content I can turn to when energy is low, but I still want to stay visible. Building a system that respected my time and energy.

System 89
article thumbnail

How I Create Social Media Content As a Verbal Processor: 3 Easy Steps

Buffer Social

I've seen some really creative approaches to this in our community. Verbal processors feel they do their best thinking while speaking. Bonus: Automate your process Once you've got the basics down, you can take things to the next level by automating parts of your workflow.

article thumbnail

How to create a Facebook Business Page: New tips for 2025

Hootsuite

Community Managers can only moderate comments and suspend or remove people from the page. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers). Go beyond posts and think about connections, says Andreea Constantin , head of brand marketing and communities at LearnWorlds.

Tips 113