The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. Your social media community manager isn’t at work or its after-hours. Travel and tourism in our state’s largest industry. I’ve really been thinking about this lately.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Commonly referred to as the “Community Manager, these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?
Alicia Travels: Farm & More Event, Edinburgh
JANUARY 27, 2012
Farm retail plays a huge part in the UK small business sector developing into wider areas including agri-tourism, entertainment and educational aspects. It’s worth over £2 billion a year adding valuable skills and jobs to rural communities. Next week I’m going on the road!
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Travel + Leisure. Travel + Leisure recently used Instagram Stories to play a game with its followers, asking them to guess where in the world the brand was: What Your Brand Can Try: Get playful with Instagram Stories. Education & Analysis Social Media
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Build Community In my office, we have what we call “the Facebook question of the week.” You educate yourself.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
Here are my travel essentials to bring back number 2! As a result, these groups are generating UGC and buzz, while the brand is building deeper emotional connections within important niche communities. Brand Profiles & Case Studies Education & Analysis Social Media
What Your Brand Can Learn from Casper’s Instagram Account
MARCH 24, 2017
For the same reason, Casper also launched Van Winkle’s, one of the first independent publications to write full‑time about sleep, and educate people about the importance of sleep. Brand Profiles & Case Studies Education & Analysis Social Media
6 Ways to Optimize Your Instagram Account for eCommerce
MAY 26, 2016
This is definitely going on our bucket list Tag your #goopgo travels and we’ll regram : @nomad_in_nihon. Active brands create the most engaged and robust communities on Instagram. Education & Analysis Social Media
29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts)
DECEMBER 15, 2016
and offering special deals, sneak previews or free stuff is a great way to keep existing fans loving your community. SEO Travel ). Education & Analysis Social Media Social Media Trends
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
It’s time to officially divert our attention away from vanity metrics like audience growth, and instead focus on building strong communities on each of our active social networks. Education & Analysis Social Media Social Media Studies
The Greatest Glory. The Internet.
AUGUST 19, 2016
Today, Vice published a great conversation between Ben Makuch and Herzog on everything from virtual reality, the future of humanity and trolling the internet community. education. space travel.
What Makes BMW the Most Engaging Car Brand on Instagram?
SEPTEMBER 20, 2016
This is a very creative strategy to enrich customer experiences and at the same time create a strong and vibrant community of BMW fans, since recognizing your fans can be a strong motivating factor for getting them to share more content in the future.
The Power of Personality on Twitter (And What Your Brand Can Steal)
JUNE 23, 2016
Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. If you’re travel happy & you know it, map your plans! Education & Analysis Social Media2016 Social Marketing Planning Guide Download.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
Visual marketing is a form of content marketing that enables and empowers savvy marketers to better communicate, educate, empower, inspire and connect with their audiences in a human way. How to leverage infographics to educate, empower and inspire.
The “Facebook for Business” Site: An Official Step-by-Step Guide to Facebook
AUGUST 29, 2012
The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. Community Management Facebook Social Media business content creation Facebook for business Facebook Pages
A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
Convince & Convert
MAY 29, 2014
The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. program, the canines trained to respond to explosives, community events, and more.
The Library Is Dead. Long Live the Library!
MAY 10, 2013
In fact, the library stands as a critical part of American communities, and a fundamental aspect of a child’s formative years. With the closing of Borders and the slow fade of Barnes & Noble out of local communities, we’re losing that bookish cafe.
How to Take an Audience-Centric Approach to Content Marketing
Convince & Convert
FEBRUARY 3, 2016
Phil is a 30-something male interested in data science who enjoys city life and travels occasionally. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience.
The Most Remarkable People on Social Media Today
APRIL 16, 2012
ANGELA MAIERS her introduction in 140 characters tells us all: “I believe these 2 words can change the world – # YouMatter – I'm an Educator, Author, Speaker passionate about literacy, learning, and power of social media” ELLEN BREMEN is an award-winning educator at Highline Community College in Seattle, WA. BRITT MICHAELIAN Community builder, radio host, author, entrepreneur & mom who loves to help you succeed in business & life.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. The main point is to cultivate a loyal community and bring people together with similar interests and similar problems.
How to Utilize Social to Manage Customer Expectations
Convince & Convert
JULY 26, 2013
Between their strong social presence and being featured on the Travel Channel’s Insane Coaster Wars , Cedar Point’s publicity has really taken off. The idea was that they really wanted to educate their fan base on the brewing process. Tony Clark, Cedar Point @TonyClarkCP.
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings. Jonathan Saar, VP of Marketing & Educational Solutions, Training Factor . 2014 is upon us.
What 2,957 Facebook Pages Told Me About Organic Reach
MARCH 14, 2017
Industry: Travel and Leisure. Reach Tactic: Highlighting the lifestyle of its community. Reach Tactic: Community building through hashtags. Industry: Education. Its posts often thank those who help educate its students.
The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report
NOVEMBER 14, 2016
The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). 62% combine social media with community focused projects.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. The community was scanning, spending less than a minute on a post. Like other educational media platforms, we don’t “sell” our partners.
5 Clever Uses of LinkedIn for Unique Customer Experiences
Convince & Convert
FEBRUARY 18, 2016
Apply for a Travel Enthusiast’s “Dream Job” With Virgin Atlantic. On a weekly basis, one traveler would win round-trip transportation from their city of origin to London, England to pursue their personal or professional goals.
How Social Referrals Impact Your Organic Traffic
Convince & Convert
DECEMBER 24, 2015
He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag for him as a gift. Analytics That Build Community.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
To demonstrate this, let’s take a look at some of the culture-based communities I’ve identified using Affinio , the marketing intelligence platform. Below are overviews of three very different, culture-based communities on Instagram.
#SproutChat Calendar: Upcoming Topics for January 2017
JANUARY 3, 2017
CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Organizing and keeping track of community members across social networks can be incredibly overwhelming. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. Cheers to 2017!
20 Must-Attend Social Media Conferences in 2017
MARCH 9, 2017
Pro-tip: If you are traveling to any of these conferences, you could also turn it into a mini-vacation. While it doesn’t focus purely on the marketing aspect of videos, I believe there’s a lot to learn about creating great videos and engaging your community.
Cool Social Tools: BigMarker
JUNE 24, 2014
Don’t have time to travel to headquarters half way across the country? BigMarker gives you all the tools to plan, conduct, record, store, and share your community’s web conferences. Engage everyone in the community for feedback.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
We can narrow them down not just by the location, age and gender, but also by the education level, relationship status, life events, and of course, thousands of unique interests and behaviors. Are you struggling with Facebook ads targeting?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.
17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools
Techipedia: Tamar Weinberg
AUGUST 2, 2011
The truth is that there are no shortcuts to community building , it requires sustained time, effort and dedication: at least to create a community that is truly activated and interested.
“You Have To Love People”: The Shashi Bellamkonda Interview
DECEMBER 23, 2011
While the competition uses gimmicks, Network Solutions has persistently supported its audience with meaningful content and conversation in ways that educate and support their entrepreneur and small business lifestyle. Twitter, Trains & Tandoori Chicken.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
blog posts, maybe even building to a blog community). in-person elements, such as travel to an event location. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Description: Quuu and its amazing community (of real people, not computers) hand-curate content for you and fill your Buffer queue, making content curation super easy. All the articles are curated by its community of marketers and manually approved. Education. Travel/Vacation.
Using Social Media For Sustainability: WiserEarth Does It, And Well
SEPTEMBER 19, 2012
But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability.