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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Social media is increasingly integrated with e-commerce.

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5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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The Dos and Don’ts of Crisis Management on Social Media

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. In today’s social media climate, crises are inevitable. Keep reading to learn some social media crisis management dos and don’ts.

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Is social media outsourcing the best way to grow your presence?

Sprout Social

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

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How to Create a Social Media Copy Style Guide for Your Brand

Likeable

In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . because those words come up often in social media. Happy writing!