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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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5 ways social media listening increases customer advocacy

Sprout Social

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants support cultural change, recruitment & training and for internal communications initiatives. These are short documents, usually written in plain language and are based on existing codes of conduct. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. via GIPHY.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

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Battling burnout as a social media manager

Sprout Social

Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. If you’re finding it difficult to set professional and personal boundaries, lean into the community and human connections that make social media such a powerful platform. Lean into your community.

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Why We Still Love Twitter

Likeable

But this post isn’t about dwelling on already well-documented areas of improvement—areas which, if we’re honest, tend to exist across platforms. Community Management/Customer Service. While certainly not as formally established as Groups on Facebook or Subreddits on Reddit, Twitter communities are every bit the real deal.

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