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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

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Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support. People want to buy from companies that are smart, helpful and responsive.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Share this: StumbleUpon Digg Reddit 3 Comments Filed under Iffort , Web 2.0 , twitter Tags: Iffort , iffort.com , study , twitter , twitter india , usage 3 Comments Ashwani March 22, 2010 at 11:04 pm Indian companies are slowly recognizing to the power of social media channels and the effects it can have on businesses, if used properly.

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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site. & & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. Brand tattoos send a message that they belong to a unique, personally meaningful community. You only “get the message” if you’re part of that group. Post this on Diigo.

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