Old Spice: Successful Social Media Campaign
Mindjumpers
JULY 15, 2010
3 things the campaign is doing right: • Giving something back to the community – the videos encourage people to engage with the Old Spice guy and manages to give something back you can look at, thus giving the user a sense of ownership and seeing concrete results. It’s a simple idea, but is creating a lot of buzz and PR.
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