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The key to Victoria’s Secret social media success

Unmetric

Sign up for a demo. Victoria’s Secret posts teaser videos of its upcoming fashion shows or product launches that create a frenzy among fans, making the brand’s engagement score soar. Victoria’s Secret gets plenty of @mentions from top celebrity influencers and fashion magazines and these tweets always win them a ton of engagement.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. Media mentions.

Strategy 111
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25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Because magazine and newspaper editors are pros at coming up with content ideas. Employee spotlight or profile: Like executive letters, employee profiles humanize the company and help strengthen the community around your brand. Encourage repeat purchases with valuable discounts, free trials, product demos, and other offers.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. It was a powerful and educational way to connect with the community. Animated GIFs. Illustrations. Certification Programs.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. Demos are like a show-and-tell for your product or service, and are particularly powerful when combined with user-generated content. It was a powerful and educational way to connect with the community. Animated GIFs. Illustrations. Certification Programs.

Types 60