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The key to Victoria’s Secret social media success

Unmetric

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

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This Week in Social Media – 7/17/2013

Social Media Marketing

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Relying on social proof is universal behavior. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. You may choose to partner on social media posts, blog posts, or videos.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. 22 Comments.

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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Every product is thus an opportunity for more social media engagement.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

They search for release dates, trailers, artwork, and demo versions of the game. Eventually we would get the media cost, net-net, down to under $50 per new customer. ” Source: Inc Magazine. ” Source: Inc Magazine. During the pre-launch period, players are most interested in official content from publishers.

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