Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. jxrdanhames m.A.A.d

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: pinterest.com Or, if you want to employ social media marketing to build a community, why not add Reddit to your strategy?

Social Media 226

Social Media Tips Marketing UGC 226

Small Business Mavericks

JULY 24, 2013

Post surveys. Engage your fan base with occasional surveys. Then, once the results are in, use the data to spark conversation. With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Small Business Internet Marketing community facebook Facebook pages Social Media'

Communities 101

Communities Facebook Survey Small Business 101

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks.

ROI 106

ROI Influencer Marketing Survey 106

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? What part does social data play in all this? What part does social data play in all this? Look at a few examples of how social data can contribute to balancing your ROI. Today, we have one of the most powerful data sources at our fingertips: social data.

ROI 74

ROI Data Cost Influencer 74

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. In 2024, it’s time to truly know your audience by tapping into data. What else is important to them? How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. But for the most part, it’s old data.

Team 134

Team Social Media Management Skills Trends 134

Waxing UnLyrical

APRIL 2, 2017

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. That will make you think about what kinds of search data will really be useful and, in turn, guide you in setting up really useful search parameters. It’s quite a long read, but well worth it.

Research 200

Research Tweetdeck Survey Banking 200

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. Cast a wider net.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 124

Social Media Sentiment Data Team 124

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 126

Examples Influencer Campaign Marketing 126

Audiense

AUGUST 3, 2018

The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. Thanks to social data, target audiences can be defined and identified based on different criteria, depending on the needs of each brand, product or service.

Data 74

Data Sports Analysis How To 74

Sprout Social

JULY 7, 2020

Over the last few years, our #BrandsGetReal series has highlighted data around what consumers want from brands as they take part in an increasingly complicated online landscape. That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. Now is the time to FOCUS.

Brands 119

Brands Survey Microsoft Issues 119

Sherrilynne Starkie

JANUARY 28, 2019

He wants people to connect with friends, family and community. He takes a pot shot at the media for reporting that Facebook sells user data, a claim he disputes. “We We don’t sell people’s data, even though it’s often reported that we do.”. It all sounds very reasonable.

Facebook 170

Facebook Wikipedia Reputation Price 170

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Everyone—from marketers to social media users—loves creators.

Products 91

Products Team Focus Group Collaboration 91

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 123

Survey How To Education Hotels 123

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Never underestimate the power of social listening and community management. 72% of companies use social media data to inform business decisions.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Influencers help organizations use these authentic interactions to build a loyal community around their brand. your influencer’s.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. What is social media market research? With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. And semantic search helps provide a contextual understanding of a query input by a user.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. The more data someone places online, the bigger their digital footprint, which means higher risk of cyberthreats and security breaches.

Brands 117

Brands Avatar How To Privacy 117

Later

MAY 28, 2021

Use Data to Tell Your Story. You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. LinkedIn Marketing Tip #3: Use Data to Tell Your Story.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 113

Brands Sentiment How To Analysis 113

Ignite Social Media

AUGUST 31, 2021

The data backs up this trend as well. A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. By excelling in community management, brands can enhance their online presence and relationship-building with consumers. How can we connect with our audience?

Trends 184

Trends Organization Social Media Travel 184

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. We did too. ‘X’ showed how overlooking this resource can be a pitfall.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Cultivate a brand community. And 36% expect brands to build communities that consumers can belong to.

Twitter 141

Twitter Survey Trends Hashtag 141

Buffer Social

JUNE 2, 2022

That’s why we completed our first DEI report, compiling data collected from an internal survey and audit to give us formal insight into setting goals, measuring success, and helping to hold us accountable for continually improving our culture.

Report 67

Report Survey Team Applications 67

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142