STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more.

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What do you think about your community platform?

SocialFish

But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Why isn’t there a Yelp specifically for community software? Let’s flex our community manager muscles to solve this problem.

Trending Sources

The State of Community Management 2014

SocialFish

From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps.

Calling all online community managers!

SocialFish

Guest post by Ted McEnroe, The Community Roundtable. ———— A few months ago, I made a switch moving from the nonprofit sector to The Community Roundtable , a leading provider of community research and support for business, association and nonprofit communities.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. Big data, social media and video are all the rage but are not the necessarily silver bullet we claim them to be. Data is only half the story.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Guest post by Jim Delaney.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale.

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.

Open Research: A Framework for Social Analytics

www.web-strategist.com

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. data above). data above).

How Good Is Your Community Management?

SocialFish

By Ted McEnroe , Director of Research, TheCR. For eight years, the Community Roundtable has dug deeply into the strategies, operations and tactics behind the most successful communities in our annual State of Community Management reports.

Big Research Smarts for Small Budgets

Waxing UnLyrical

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. That will make you think about what kinds of search data will really be useful and, in turn, guide you in setting up really useful search parameters. Happy Sunday!

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Roundup of the Top Internet and Social Media Statistics by Awareness Community.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!

9 Data-Driven Copywriting Tips

Writtent Blog

If you’re not data-driven, you’re probably missing out on a wealth of information. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.. Image source. Copywriting is creative work.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors.

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

2016 State of Community Management Survey – We need YOU

SocialFish

The Community Roundtable have launched their annual State of Community Management research survey. Your participation in the SOCM research. TheCR is looking for inputs from customer- and market-facing community programs as well as employee-facing community programs.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

9 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

Facebook Reach and Impressions Data within Unmetric

Unmetric

Social networks give you the data on Reach and Impressions for your own brand, but you never know how well your competitors are doing. Combine that with data on Promoted Post detection , you’ll be able to parse through any brand’s Facebook strategy.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Make data driven decisions with confidence & clarity.

Humanize It: 10 Tips to Make Your Tweets More Human

Pam Moore

Are your tweets helping you grow community and nurture relationships? Tapping into the power of the OPC – other people’s content and community. How to humanize your brand with data and social media insights.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g.

3 Ways Sports Marketers Need To Be Using Instagram Data

Audiense

Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. The importance of extracting data will only increase as Instagram continues to experiment with providing audience analytics to marketers.

Don’t Ignore Social Media’s Research Value

Convince & Convert

Equivalent Research Value. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. Because most Facebook interactions are abbreviated and cursory, let’s assume that this would be quantitative interview-level data gathering only, valued at $80 per person above.

The 2013 State of Community Management Survey

SocialFish

Each year, The Community Roundtable , a peer network of social business professionals (I’m a member), does a really great report on the state of community management. What difference does community management make? How big should I expect my community program budget to be?

Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Research. Consumer Data. Business Data. Planned Research. Data-Driven Research. Free Research. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures. Opt in to receive research updates via email.

Create a World-Class Online Community for Your Business

mashable.com

“We think that if you give [leaders in corporate social media use] a little more time, you won’t even have to do research,&# says Cecilia Edwards, Telligent’s senior director of strategy. the article in full to learn more about building world-class communities.

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The New Competition: For-Profit Communities with Deep Pockets

SocialFish

I pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Meet the cast of new community players.

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. This information all becomes part of big data.

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How to Boost B2B Impact with Social Listening and Intent Data

Simply Measured

By posting strong, audience-relevant content on social consistently, and building an active community of followers, you attract prospects’ attention. First Thing’s First: What Is Intent Data? We consulted our friends and experts at Socedo to learn about intent data.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Facebook data was collected from over 60k users and 1.5m

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. Dark social links do not contain referrer data that is used to identify an address of a webpage.