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Social Media Management 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Are you now handling social media in-house? Learn the basics of social media management for businesses and agencies in this invaluable guide. Social Media Planning. To get started with social media planning, follow these five steps.

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

The World of Social Media Tools is an overcrowded, making it difficult for users to navigate the maze of features and pricing offered to them. But when you ask social media experts if these tools offer what they really need, the answer is often a resounding “no.” ” I’ve asked that question to 23 social media experts for “ What Do Social Media Management Tools Really Need?

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Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Whether you are creating a blog, website, or using social media to promote your affiliate products, you want to make sure that you add value for your customers. Join Our VIP Community.

Let’s Talk Content Curation and Creation for Social Content

agora pulse

What is content curation? Here’s a look at what each offers social media managers and digital agencies. The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds.

4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. Schedule Social Posts to Save Time. So much for social media being a time hog.

Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.”

9 Types of Social Media and How Each Can Benefit Your Business

Hootsuite

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. Keep up to date with social media statistics.

What does a social media analyst do?

Unmetric

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts. So what does a social media analyst do? What is the purpose of having a social media analyst?

B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling.

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23 Simple Ways to Increase Facebook Engagement (Free Calculator)

Hootsuite

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Calculate it on a post-by-post basis or for an entire campaign — for any social network.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase.

Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

how long have you been serving the community). Using multiple media types allows you to reach a new audience and keep your fans excited to come back for more. Initially, what you’re looking for are audience statistics, such as age, gender and country of residence. Share your history, unique abilities and commitment to your community. Creating, curating and sharing consistent content within Facebook updates can be a challenge. Build a Strong Community Culture.

How to Use Social Media for Ecommerce (Tips and Examples)

Hootsuite

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.

Which Social Media Channels Work for Your Brand?

Sprout Social

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Contrary to popular belief, you don’t necessarily have to be on every social network. If you’ve ever asked yourself if you’re missing opportunities in your social media presence , keep reading.

Instagram or Snapchat: Which is the Best Fit For Your Business?

Buffer Social

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat. In 2016, Pew Research Center did a study of the demographics of American users on the most popular social media platforms.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Sample review: “Grow and manage your following using Tweepi. ” — Social Media Today. Buffer Social.

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Tips for marketing to parents from top brands

Sprout Social

If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents. What are parents looking for on social media.

How to Turn Friends Into Fans with Social Engagement

Convince & Convert

Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. She’s an expert at getting our podcasts and blog content in front of our fans, as well as curating the best content from elsewhere on the web. I’m Community Manager at Convince & Convert. Social Media Strategy

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. 20 Best New Social Media Tools to Try in 2017.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Community manager.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Our team’s mission is to build a social presence that’s genuine, approachable and engaging for a wide variety of audiences, all while using social to support our larger business goals.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. A free app for Apple iOS devices that enables users to manage multiple social media accounts at once.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her self-titled blog covers social media, with a particular emphasis on Facebook.

A Simple 6-Step Framework for Running Social Media Experiments (with 87 Ideas Included)

Buffer Social

To us, social media marketing is a bit of a science. This experimental mindset has helped us grow our social media results. But one thing we haven’t done well is to explain the how: how to run social media experiments. In this post, you’ll learn the six simple steps of running social media experiments. How to run social media experiments successfully. Traffic from social media. Leads from social media.

Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Jay : We are back with Social Pros. Social Pros Shoutout.

Get Over Your Creativity Block With These 20 Social Media Content Ideas

Buffer Social

As a social media manager , it can be super fun to strategize and come up with multiple ways to share content with your audience. I know I’ve certainly found myself pondering questions like: What content should I share on our social media profiles? To help you answer these questions, and countless others, we put our heads together to come up with 20 creative ways for sharing content on social media. Curate user-generated content.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Social Media. The successful people on social media build relationships and add value. They are there for their community and make them feel appreciated and connected to a brand on a more personal level. The key to social media success is consistency, but achieving it is incredibly time-consuming. Use a social media management tool. Optimize your website content for sharing on social media. Use Google Tag Manager.

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