How OWN Creates Community and Multi-Platform Success With Social Video
Social Media Strategies Summit
NOVEMBER 27, 2018
During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Their audience research confirmed: They wanted curated content.
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