Remove Communities Remove Curation Remove Marketing Remove Social Media
article thumbnail

Irresistible Content Curation and Creation -Free Webinar Live Training

Pam Moore

Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? There is an enormous amount of pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. How to curate and create content that converts.

Curation 124
article thumbnail

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

B2B 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Curated Moments From The Social Curation Summit

Firebelly

In July, I participated in the Social Curation Summit in New York City. Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit. People turn to curation when search stops working. When content fails, it may not fit the culture of that community. Social is now all about photos and videos. everyone now is a curator.

Curation 157
article thumbnail

Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Invest in the best social media tools to save time and money.

Strategy 198
article thumbnail

Audiences or communities? Defining the new social media landscape

Sprout Social

Think about your first social media account. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform.

article thumbnail

Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. Curata: Curate your own blog and share content.

article thumbnail

3 Social Media Trends That Have Faded

Ignite Social Media

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Social media trends come and go.

Trends 150
article thumbnail

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. So, while curation is absolutely important, and companies should think about the story they need to tell, they also need to recognize that brands don’t control everything that people see on their Timelines. facebook social media

Curation 309
article thumbnail

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. The social media expert will identify the activities that hold a client back.

article thumbnail

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

This post is part of our Instagram Marketing Strategy series. When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But those that do find that there is an unlimited supply of engaging content ideas to share across social media.

article thumbnail

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

article thumbnail

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. If the brief is PR, the goal is awareness, and if it’s marketing the goal is more likely conversions. If the brief is PR, the goal is awareness and if it’s marketing the goal is more likely conversions.

article thumbnail

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses.

Types 114
article thumbnail

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online. However, if you want to be… Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing. Digital Marketing Niche.

article thumbnail

9 Strategies For Creating an Effective Social Media Content Calendar

Social Media Strategies Summit

Are you tired of winging it when publishing social media content? A social media content calendar is the need of the hour to ensure that your content is published consistently and on time. Social media content calendars look different for every business.

Strategy 170
article thumbnail

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. How to Subscribe to Social Zoom Factor Podcast .

Industry 108
article thumbnail

Social Media Marketing Trends for the Back Half of 2019

Ignite Social Media

Groups could help to build and foster a community that was once happening on brand pages. With Pinterest’s recent IPO and Instagram beefing up their shopping features, we will see these platforms go head to head for marketing dollars. According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. While still available to a small group, this could be huge for the future of shopping via social.

Trends 108
article thumbnail

Dos and Don’ts of UGC Curation 2021 

Pixlee

The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. But like any other form of marketing, it has to be executed strategically.

UGC 76
article thumbnail

When Social Media Fills In The Blanks

Waxing UnLyrical

You’ve probably noticed that while I’ve gotten back to curating a decent amount of content on Twitter, I haven’t really been “on” all that much lately. From a marketing perspective, that’s silly, especially given my line of work. That’s why I’ve gone back to at least curating content through Triberr and Buffer more frequently, from sources I trust on a somewhat regular basis.

article thumbnail

3 Online Automation Tools To Free Up Your Time

Twenty4 Social

There is an automation tool for all possible tasks, from email marketing to paid advertising models. Email marketing is still a very lucrative business model. This is because while people may change their social media platforms, they tend to stick with the same email address.

article thumbnail

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

This post is part of our Instagram Marketing Strategy series. When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. But those that do find that there is an unlimited supply of engaging content ideas to share across social media.

article thumbnail

Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Community Engagement – Self-service support, education, and collaboration.

article thumbnail

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. A social network / curation tool for images.

Curation 176
article thumbnail

Tool Tuesday: Twitter curation tools

Akamai Marketing

We use multiple social networking platforms, which have different audiences and expectations. Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Generally speaking though, they lend themselves to community building and time saving features. For those who track this sort of thing, I’ve noticed that in some cases using a curation service can increase the Klout Score.

Curation 203
article thumbnail

24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. The good news is that as social media has grown up, so have the tools available to help you master it. Sprout Social. Source: Twitter Media.

article thumbnail

Khoros as a Social Media Management Tool: Our Honest Review

Ignite Social Media

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Community Engagement – Self-service support, education, and collaboration.

Review 78
article thumbnail

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. “ 15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!: I've seen marketing and business leaders fail over and over again in this scenario.

article thumbnail

The Best Social Media Scheduling Tools For Businesses

Keyhole.co

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more.

Price 52
article thumbnail

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy.

UGC 63
article thumbnail

How to Effectively Leverage Your Social Media Content Offline

Likeable

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Keep reading to find out a few ways to give your brand’s social content new life.

Hotels 91
article thumbnail

How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. With social media we have an opportunity to not only BE the media, but also we can use our reach to serve business organizations and the humans within them who we want to build relationships with.

Skills 131
article thumbnail

4 Best Practices to Maintain Your Social Media Coverage During Summer Vacation

Ignite Social Media

If you’re planning to take a vacation or just take some time away from the office this summer, you’ll want to ensure you think of your social media coverage plan. If you’re a part of a small team, the last thing you want is for your brand’s social media to go dark while you are cruising around the Caribbean. As a community manager , you know that social media doesn’t sleep. Scheduling your social media content in advance is well worth it.

article thumbnail

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

article thumbnail

Social Media Marketing Tools: The Complete 2022 Guide

Hootsuite

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. Social media scheduling tools.

HootSuite 100
article thumbnail

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Zoho Social.

Analytics 145
article thumbnail

Organic vs. paid social media: A hybrid strategy that works

Sprout Social

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders.

article thumbnail

10 Best Social Media Management Tools

agora pulse

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? But with dozens of available options, how do you know which is the best social media tool? Not one social media app works best for every organization.

article thumbnail

14 Tips for Preserving Your Mental Health While Working in Social Media

Ignite Social Media

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. population use social media, and regular usage has spiked this year in large due to the global pandemic. Sara, Community Manager.

article thumbnail

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement.

Strategy 163
article thumbnail

7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. What is social media market research?

Research 104
article thumbnail

Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Pros 100!

article thumbnail

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. The social and digital web is getting noisier and standing out from the crowd is a challenge if you don't understand the ecosystem, your audience, and how your business can provide the most relevant and unique value possible. Free Content Marketing Live Training Webinar – Here is What you will learn: .

Industry 121
article thumbnail

Top 10 Social Media Management Tools for 2020

agora pulse

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? But with dozens of available options, how do you know which is the best social media tool? 10 Social Media Management Tools for 2020.