Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. A commitment to moving beyond the hegemony of rented social community.

Communities 60

Communities Aggregator Social Networking Organization 60

Social Media Strategies Summit

JANUARY 12, 2023

Our panel was hosted by Aliza Rosen , Assistant Director of Social Media at Johns Hopkins University, and included: Kayla Bosco , Social Media Strategist, Syracuse University. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. You can’t do it all alone. Her solution?

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Collaboration How To Education Team 226

Sprout Social

DECEMBER 14, 2022

Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Then there’s decentralization autonomous organizations like the Metaverse Fashion Council (MFC) who are actively curating events and cultivating professional networks for the metaverse. The beer brand also plans to host giveaways.

Industry 109

Industry Examples Real Estate Brands 109

Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? 3 Content Curation Takeaways from Rand.

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Curation Social Media Content Startup 40

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

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Skills Communities Collaboration Organization 124

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.

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Team How To Instagram Authentication 103

Sprout Social

FEBRUARY 15, 2024

Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. View this post on Instagram A post shared by Zoë Sugg (@zoesugg) Build a community Create a place where your target audience can gather online and connect with like-minded people.

Engagement 104

Engagement Tips Loyalty Metrics 104

Mindjumpers

JANUARY 2, 2013

Brands quickly picked up on the importance of visual communication and started building Instagram communities. While online videos aren’t a new phenomenon, in 2012 we saw brands really harnessing the power of this type of content to showcase brand image and community understanding.

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Social Media Tumblr Instagram Privacy 237

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. Look at how the hair color brand, Paradyes, has curated its Instagram bio. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. So, start by setting a broad objective. To generate leads and sales.

Small Business 204

Small Business Instagram Platform How To 204

Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Whether through podcasts, live streams, or curated social media feeds, the options are vast—and so are the considerations when evaluating their credibility. You may find that your audience is indeed on TikTok!

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News Platform Flipboard Journal 52

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? Spotify via. TechCrunch.

Campaign 91

Campaign Social Media Brands Apparel 91

Convince & Convert

MAY 1, 2014

These are some of the questions posed by MINI’s passionate fan community in the company’s #asktheNEWMINI campaign. MINI is one of those “love brands” that is lucky to have a highly passionate fan community. But, more importantly – MINI has taken the time to get to know their community of “MINIacs” and what they’re interested in.

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Campaign Features Video Case Study 142

Josh S Peters

OCTOBER 4, 2013

Do you think the community managers who create a fun experience and curate the amazing content Instagrammers are creating work for free? Do you think the hosting companies who supply the bandwidth for the Instagram servers are just giving it to them for free? Without money Instagram disappears.

Instagram 142

Instagram Curation Hosting Advertising 142

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Brands need to use social media to cultivate community with real people, and in turn, step away from vanity metrics. Beauty brand Morphe grew its community to 7.5 Forget About Likes, but Understand Algorithms.

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Social Media Authentication UGC Communities 96

Convince & Convert

OCTOBER 22, 2021

” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Identify a new employee who learned about the position through a social post.

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Survey How To Education Hotels 123

Later

JULY 29, 2021

This gives us an opportunity to create content that applies to a multitude of situations and authentically resonates with our community. Alongside our exceptional marketing, production and creative teams, I’m able to curate our content and bring it to life on social media. Community of Travellers is a long-standing Herschel program.

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Brands Travel Instagram Curation 66

Waxing UnLyrical

MARCH 21, 2013

And neither is Davina Brewer , nor Laura Scholz , nor a whole host of other business owners (just do an Internet search for the phrase and you’ll see what I mean). We host, and participate in, Twitter chats. Participate in #measurePR , the Twitter chat I host every other week. We’re not mean people.

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Consultant Hosting Flickr Questions 256

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

Small Business 103

Small Business Features Instagram Badge 103

Audiense

MAY 10, 2016

Airbnb is a community of guests and hosts, and people love Airbnb for each unique experience this offers. Telling our host and guest stories are our first approach to creating a campaign, whether this is integrating a larger campaign or starting a-fresh. You just have to be great at curating! pic.twitter.com/DK9N7kCznQ.

Brands 103

Brands Hosting Hotels Campaign 103

Waxing UnLyrical

FEBRUARY 25, 2015

Hosting duties were shared by guest hosts Deanna Boss and me. Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This question resulted in a wide range of answers from the #MeasurePR community.

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Metrics Skills Hosting Consultant 100

Myrland Marketing

SEPTEMBER 30, 2020

It might be that you decide that you are going to host a podcast. If you are hosting a certain type of event and maybe the first one’s a little lackluster, or the first on. Sometimes that means that you’re also a curator of content. The Fourth: You need to be persistent.

Training 69

Training Curation Hosting LinkedIn 69

Likeable

JULY 1, 2020

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134

Industry Marketing Insurance Yahoo 134

Buffer Social

JUNE 16, 2022

It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically. The over-curated tone is not for everyone, so take these tactics and apply them to your personal brand in a way that feels genuine to you.

Social Media 118

Social Media How To LinkedIn Authentication 118

The Realtime Report

DECEMBER 19, 2018

DJI and SkyPixel, the world’s most popular aerial photography community, are kicking off their annual SkyPixel Aerial Photo & Video Contest. Select work will also be featured and introduced at workshops hosted by winners and professional photographers in conjunction with SkyPixel.

Video 79

Video Sports Energy Guidelines 79

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. The tricky part? About the Jessica Gioglio: Follow @savvybostonian.

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Campaign Forums Curation Social Media 131

BeingOptimist

DECEMBER 7, 2022

Many big companies still rely on Twitter to communicate with their followers on day to day basis because according to them this is the best way they can interact with the users and can easily understand the consumers’ interest and disinterest in the product & services. Encourage your followers to retweet your posts.

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Twitter How To Microblogging URL 98

Later

SEPTEMBER 12, 2019

Building a loyal fan base and community around your brand. UGC Best Practices #5: Encourage UGC That Builds Community. UGC is also about building a community, so if you’re looking to harness its power, you need to make your audience feel they’re part of something bigger than a simple repost. View this post on Instagram.

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UGC Content Instagram Hashtag 60

Waxing UnLyrical

JUNE 24, 2016

Despite the offline-online discordance, it was actually really fun, and those who participated live told me learned a ton about how to curate such an event. And really… I was invited to host a digital event from one of the best conferences of our industry… in London. Yet online, it’s all RAH RAH RAH!!!

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Eventful Analysis Banking Curation 105

Later

AUGUST 26, 2020

From entirely shoppable feeds to a whole host of tools aimed at supporting small businesses , there’s no denying that Instagram is on a mission is to turn the app into a streamlined shopping experience. When we take that concept to the new Instagram Shop feed , we’re stepping into a curated, personalized, shoppable destination.

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Instagram Small Business Feed Feedly 75

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Share interesting content; create interesting content. Like this post?

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ExpressionEngine Compete Hosting Widget 156

Keyhole.co

DECEMBER 26, 2023

The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. The brand then curates and posts the best ones on its social channels. Red Bull’s target audience is an active and passionate crowd. Red Bull's success lies in its innovative and energizing marketing approach.

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

JANUARY 20, 2022

Host a company lunch or mini-golf tournament and show your followers what’s happening behind the scenes. There's an existing community around World Emoji Day so this is a great day to get involved. You can share the top emoji for your brand/business or ask your community to vote on which emoji best represents you.

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Social Media Content Small Business Meme 85

Convince & Convert

MARCH 29, 2013

He also addresses curation and the anxiety that surrounds it: “We do not want to get into the world where we’re like another FICO score, and everybody hates to check it.” Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid. Social Pros Shoutout.

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Klout Curation Social Media Analytics 129

Convince & Convert

APRIL 3, 2013

He was pilloried by the social community for this stance, and I’ll admit to writing my own stern rebuke. Jay is the founder of [link] and host of the Social Pros podcast. But now, 30 months later, I fear Gladwell was right. About the Jay Baer: Follow @jaybaer.

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Diva Marketing Blog

APRIL 3, 2013

Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company. Community Generosity - Identify your peers, influencers and greatest fans. The only social media properties you have control over are the blogs, communities, sites you build and host yourself. .

Social Media 102

Social Media Curation Vimeo Skills 102

Later

APRIL 9, 2021

And according to Statista , in January, the app played host to over 2M users weekly. We’ve hosted a few events on Clubhouse to date and have loved the conversations.” . #3: Being successful on Clubhouse is going to be about creating content or curating conversations that are interesting and valuable to the users listening to them.

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How To Instagram Travel Hosting 66