Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. SA developed a website for the campaign and focused on social media and media relations to build awareness.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. We’ll have a community chat, and get back to some fabulous guests from August. I know.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? 5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Identify Your Brand’s Social Kernel. Best Practise Cases Community Management Facebook Marketing & Communication Social Media Social Responsibility american express creating value CSR Facebook community Movement Small Business Saturday

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Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. Social Media is revolutionising the way we do business.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR.

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Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. Socialcitizens.org , part of The Case Foundation , is one of these initiatives that thrives to encourage those involved in social media (be it privately or professionally) to share problems and create solutions.

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond? Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. Maybe Greenpeace has started rolling the boll of social change this time as well.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is the strategy of creating a Social FAQ. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. utilize whether they have an existing social media strategy or not. Myree Social media + #CRM = so happy together.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. 7 Social Media Trends You Need to Add to Your 2017 Strategy. Live streaming will change social medi a as we know it. Answer questions within 1 hour on all social channels.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. 7 Social Media Trends You Need to Add to Your 2017 Strategy. Live streaming will change social medi a as we know it. Answer questions within 1 hour on all social channels.

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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategy Before Policy Charity & Technology in the Online Universe » Storytelling – A Powerful Tool When Branding Your Organization In Social Media Posted by Marlene Friis Sep 20th, 2010 Tweet When we talk about social media, it’s the same as talking about connecting and making conversation. Storytelling is actually the most powerful driver of engagement in social media.

The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. As marketers began to use social media platforms like blogs, Twitter, Facebook, etc., clients’ social media channels?

Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Interested in expanding what your social media agency can do for your clients? Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. gamers ages 10 to 65, play games on social networks or casual game websites.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. gamers ages 10 to 65, play games on social networks or casual game websites.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Seven Frequently Asked Questions on Social PR Strategy. Why: “Even if you are not directly charged with managing your organization’s social media properties, there is always a way social can support, supplement or complement your job. ” I cover the most frequently asked questions in my social PR strategy workshops in this WUL goodie. Luxury & CSR in Asia: reconciling apparent contradiction.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” Timberland is one of the best examples of a company that is socially responsible.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”. Be Transparent on Social Media.

How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. million for the Children’s Miracle Network Hospitals and other local charities, IHOP upped the social media ante this year by inviting 7.3 Social Media Case Studies charitable giving IHOP national pancake day social media campaign social media case study social media strategy

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Auto Brands Comparison Report

Unmetric

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Visual content dominates social media.