Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years.

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Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. A gamer can dream!

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Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. A gamer can dream!

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CSR Airlines Loyalty Hashtag 127

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

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Convince & Convert

JULY 28, 2010

[link] Doreen DeJesus 5 Ways to Turn Helpfulness Into Marketing Greatness – [link] [link] Amelia Timbers RT @Flowtown: Forget The Hard Sell And Try Being Helpful Instead by @jaybaer [link] > core of #CSR [link] Larry Center The secret to social media marketing — be helpful to our customers, don't focus on features of our own products (..)

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Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

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