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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

Since anything green, CSR-related, or in the sustainability area is really hot right now, I was curious as to how John – who has worked in this field for literally decades – marries corporate citzenship and measurement. I know.

CSR 271

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns.

CSR 130

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns.

CSR 164

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Even the most questionable companies are launching socially responsible programs to help communities across the globe. It is a perfect glance into the way social media can be used to further CSR campaigns.

CSR 173

13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

Of all of the features on Twitter, hashtags are perhaps the most useful. You can use hashtags to monitor charity and non-profit news, find new people to connect to and participate in related events without ever leaving your office. Major Nonprofit and Charity Hashtags to Follow.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 119

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Want to save your organization precious “human CSR capital?” Fantasy Dashboard: The Customer vs. the CSR.

CSR 118

Auto Brands Comparison Report

Unmetric

The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare.