Communities Crowdsourcing Marketing Open Source 
Laurel Papworth
NOVEMBER 3, 2022
If you look at branding and marketing, a lot of that is about creating value, possibly where there is nothing intrinsic value to that. When social media, before it was called social media, it was called Web Two and online communities as opposed to Web Three in the metadata. So some things have intrinsic value, others have manufactured.
The Realtime Report
NOVEMBER 27, 2012
. “Betabrand is perfect because we have such an open, experimental approach to branding,” says Lindland. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement.
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Buzz Marketing for Technology
JUNE 27, 2008
This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. Find a spokesperson or facilitator who is familiar to your audience; ideally, someone who is perceived as a colleague or fellow member of the community. I work with Bonasources Wild Apricot marketing team.
The Way of the Web
AUGUST 30, 2012
Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists.
Buzz Marketing for Technology
JUNE 27, 2008
Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.
Buzz Marketing for Technology
JULY 11, 2008
Much of this stuff is standard across any kind of online community, and I don’t claim to be very original in any of this. It is however easy to set up and open source. Even online networking fanboys like me appreciate that to get trust in a community, you have to meet one another face to face first. 9 comments.
Webbiquity SMM
SEPTEMBER 10, 2012
Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.
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