article thumbnail

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

article thumbnail

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. So ALL messaging needs to be consistent, one voice: Communications is the core of a thriving organization.”.

Survey 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Career Development Tips for the 2018 Professional

Waxing UnLyrical

Most organizations expect you to be productive and can potentially create unnecessary stress. Find a Sponsor in Your Organization. With the help of technology you can build an online community to help build your business or network with people in the industry. Image: Alexis Brown via Unsplash, Creative Commons CC0.

Tips 178
article thumbnail

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

Uplift Studios overall communication strategy is risky. On one hand, it could miss key audience segments who may think it is a feminist organization and miss the fitness aspect entirely. The online community encourages patients and caregivers to share their experiences and become Mayo Clinic Champions.

Brands 183
article thumbnail

How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . Use your social platforms to put a spotlight on Black-owned businesses and Black-led community organizations. with a Black influencer or community organizer in your industry. . View this post on Instagram.

article thumbnail

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. What is Creative Commons? Creative Commons is a nonprofit organization that enables the sharing and use of creativity and knowledge through free legal tools.

Sites 111
article thumbnail

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way. Let’s do a better job at educating the people in our organization about the value we bring.