The difference between an audience and a community in new media
Akamai Marketing
SEPTEMBER 13, 2011
Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience and “community. The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well.
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