How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change.

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&#

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Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. To try to connect with those who might become part of a community?

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). What do they have in common?

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation.

Simply The Best

Waxing UnLyrical

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to.

So What Will You Have For Lunch?

Waxing UnLyrical

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch?

Weekly Roundup: The Holly And The Ivy

Waxing UnLyrical

Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably).

Conch and Drum

Waxing UnLyrical

Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn.

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. The most creative work comes out of the big agencies because they can afford the talent,” they say. Where’s the PR, advertising, and marketing community in all of that?

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Or are you looking for lists of commonly mentioned words in the media?

Weekly Roundup: Across The Pond And More

Waxing UnLyrical

Image: anthony kelly via Flickr , Creative Commons Here you go.

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[Artomatic Diaries] Getting started with Twitter branding and follow strategy


Artomatic’s mission: Artomatic works to strengthen the artist community; build an audience for that community and helps focus attention on the use of temporary space for its events and the community of artists. All it takes is showing you care about your community.

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Buffer Social

But you can find a public domain photo, use a Creative Commons image that might need attribution, or even create your own image from scratch. What is Creative Commons? Flickr. Here at Buffer, we think a lot about visual content.

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Learning via the Social Media Game

Bare Feet Studios

Do you have a community on the ground to support an online community? Or would you be better served to set up a community inside another social network? Flickr. You can also share find photos of other’s you can use under a creative commons license. Aloha HowTo Social Media #SBOSM facebook flickr foursquare instragram linkedin smcjournal smcobserver twitter ustream youtube

Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

As the site owner/community manager, I even had someone threaten to come to my house in person so he could discuss the fact that I edited one of his posts for racist comments. 2) Don’t argue just to argue – Community managers can spot them a mile away.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. 7) Creative Commons – Whether you like it or not, social media is beating the snot out of copyright law. Photo courtesy of EirikSo on Flickr.

Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!

SocMed Sean

Photo courtesy of RRix on Flickr via Creative Commons. Bring together a group of smart, talented individuals to help the diabetes community in their fight against this disease. I am a sucker for a challenge…almost to a fault.

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Picture This

Social Media Marketing

There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. Please be sure to abide by Flickr's community guidelines.

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So What’s The Big Deal About Google + Your World? Will It Kill Facebook And Twitter?

SocMed Sean

In these areas, Google does a great job understanding the needs of their community and delivering services that meet those needs. –Sean Note: The tombstone images created for this article were derived by an image by L.Marie on Flickr , under the creative commons license.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like to describe their products.

The Best Content Marketer? An Orange Cone


Photo credit: Kellogg Community College (Flickr, Creative Commons). When I played college soccer, my coach, Larry, said something that has stuck with me for the last 25 years: the best defender a forward will ever face is an orange cone.

How to Start a University Blog

Waxing UnLyrical

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. You can’t start a blog like ours unless the community wants it.

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Just Write

Waxing UnLyrical

Image: Jeremy Brooks via Flickr, Creative Commons. And I continue to guest blog whenever I can, because it’s just such a terrific thing to do, to stretch one’s writing and creative muscles.

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So Much To Do

Waxing UnLyrical

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL!

Judging A Blog Post By Its Cover

Waxing UnLyrical

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them.

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5 Ways To Spice Up Your WordPress Blog

Waxing UnLyrical

Image: terren in Virginia via Flickr, CC 2.0 and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It It just did it on the Flickr link above.)

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

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Common Creativity: Understanding the Rules and Rights Around “Free” Images on the Web


Image by Jayel Aheram, licensed under Creative Commons Sites offering free copyright images are gaining in popularity throughout the blogging and web design communities alike, but they are by no means created equal. Enter: the world of Creative Commons licenses.

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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL!

Weekly Roundup: The New Year Edition

Waxing UnLyrical

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL!

How to Write a Great Business Blog Post


Search Flickr for photos with a Creative Commons license. Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

In Chapter 6, “Extending the Experience with Facebook Apps,&# I discus plug-ins such as flickr, Delicious, StumbleUpon, and several other applications that can help you to connect with your prospects, customers, and fans.

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it?

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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL!

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast.

New Year's Resolutions for Job Seekers

Waxing UnLyrical

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day.

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Not as common is a genuine interest in the things around them. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

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What Is Your Good Name?

Waxing UnLyrical

Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali What Is Your Good Name?

The Democracy of Metallica

Waxing UnLyrical

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser.