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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

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How Brands Can Celebrate Juneteenth on Social Media

Later

So the Fourth of July holiday has always felt slightly tainted for many in the Black community. . A day for celebration, education, and connection. Utilize the day to not only educate your audience on its origin, but to also celebrate Black culture! . with a Black influencer or community organizer in your industry. .

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” ” So not only do we have to be creative, but we also must prove our value – each and every time.

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Career Development Tips for the 2018 Professional

Waxing UnLyrical

Remember to add work related webinars and education on the list. With the help of technology you can build an online community to help build your business or network with people in the industry. Image: Alexis Brown via Unsplash, Creative Commons CC0. Negotiate Your Worth.

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

A3: Education is important. We share as a way to educate the entire industry, including you! Image: Siora Photography via Unsplash, Creative Commons CC0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way. Let’s do a better job at educating the people in our organization about the value we bring.

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. Twitter and the community that took me under its wing. You can’t end your education on graduation day. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. A3: Hard to say.

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