8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
However, it stinks to realize after you’ve spent $100,000 and met your CPA goals for that spend that it really would have been helpful to know that long-term revenue those users produced. For some channels, like the Google Display Network with CPA target bidding, you can get increasingly improved performance just by algorithmic accrual of data. The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates.
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