The Realtime Report

FEBRUARY 2, 2024

A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. Despite the absence of a fully-fledged shopping ads team, Reddit is actively testing four updates within select communities.

Features 91

Features Reddit CPA Metadata 91

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). Cause or Community. So without further ado, here it is.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). Cause or Community. So without further ado, here it is.

Social Media 28

Social Media Facebook Marketing CPM 28