Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. How NOT to use your Social Media Marketing Manager!

Social Media 51

Social Media WordPress Software Foursquare 51

Koka Sexton

MAY 8, 2009

Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community. How NOT to use your Social Media Marketing Manager! There wasn’t a whole lot of activity from other people and it looked like most people did the same as me. Set it and forget it. Use get_bookmarks() instead.

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Aggregator Feedly Feed Foursquare 45

Koka Sexton

FEBRUARY 18, 2009

This caused such an outcry by the Facebook community that several groups formed almost immediately calling for Facebook to change their terms of service back to normal. This didn’t seem to be enough for the community and the people kept complaining. How NOT to use your Social Media Marketing Manager!

Facebook 45

Facebook Foursquare WordPress CoTweet 45

Koka Sexton

JANUARY 25, 2009

You might be a thought leader in your community. Small Business Websites Need Directory Links ¬ Twitoria Highlights Inactive Twitter Followers #3464 March 3rd, 2009 at 2:48 pm [.] How NOT to use your Social Media Marketing Manager! Either that or you follow your Mom and she follows you. A ratio of 2.0

Twitter 49

Twitter API Foursquare WordPress 49

Koka Sexton

JANUARY 25, 2009

You might be a thought leader in your community. Small Business Websites Need Directory Links ¬ Twitoria Highlights Inactive Twitter Followers #3464 March 3rd, 2009 at 2:48 pm [.] How NOT to use your Social Media Marketing Manager! Either that or you follow your Mom and she follows you. A ratio of 2.0

Twitter 49

Twitter API Foursquare WordPress 49

Koka Sexton

MAY 22, 2008

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Much ado about nothing – Viral Marketing 20,000 visitors in a couple days can’t be wrong. Blacksmith2 of the StumbleUpon community discovered my post and added it to his favorites. Viral marketing is based on this natural human behavior. I was wrong.

Marketing 40

Marketing StumbleUpon iPhone WordPress 40

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

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CoTweet CoTweet Twitter Applications 49

Koka Sexton

NOVEMBER 25, 2008

We help people in need share their “epic&# true stories in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive “change&# in their communities. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Twitter 40

Twitter Foursquare CoTweet CoTweet 40

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. How NOT to use your Social Media Marketing Manager!

Social Media 40

Social Media WordPress Software Foursquare 40

Koka Sexton

NOVEMBER 2, 2008

TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. How NOT to use your Social Media Marketing Manager! There are MANY other sites like these and I have gotten great results from a lot of them. These are the two places I got my start.

Foursquare 40

Foursquare comScore CoTweet CoTweet 40

Koka Sexton

SEPTEMBER 25, 2008

Depending on how many other people are writing in your community, you have the chance of pissing off a few people. It’s completely focused on the city and community. How NOT to use your Social Media Marketing Manager! Starting a local blog is not for the faint of heart. Do a quick search using the keywords for your area.

WordPress 40

WordPress Foursquare CoTweet CoTweet 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Foursquare 40

Foursquare News WordPress CoTweet 40

Koka Sexton

JULY 27, 2009

He said my background would be something interesting that the community may want to read about. How NOT to use your Social Media Marketing Manager! The writer André Gensburger who is also the co-publisher for the paper first entertained the idea of talking with me a few months ago. Use get_bookmarks() instead.

Foursquare 45

Foursquare WordPress CoTweet CoTweet 45

Koka Sexton

DECEMBER 1, 2008

While writing that post, I started getting more involved with the StumbleUpon community and started looking through other peoples profiles for great sites I had never come across. Much love for the StumbleUpon community Many people on StumbleUpon do not blog anywhere else and use StumbleUpon as their primary micro blog of sorts.

StumbleUpon 53

StumbleUpon WordPress Foursquare Hosting 53

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. What’s going to happen next?

Social CRM 131

Social CRM Influencer Klout Social Media 131

Koka Sexton

DECEMBER 26, 2007

besides my iPhone) TomTom One is a new portable GPS navigation unit launched for the North American market, that fits in your shirt pocket, making it easily transportable from car-to-car and to take on business and vacation trips. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

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GPS Wireless Foursquare WordPress 40

Koka Sexton

NOVEMBER 14, 2008

Six Ways to Give Your Audience Exactly What It Wants How to Extend Your Blog and Promote Your Members with the MyBlogLog API Viral Marketing Tips and Tricks 35 Twitter Tips from 35 Twitter Users Keep the Tip(ping Point) Making a del.icio.us 10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader?

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List Social Media StumbleUpon Blogosphere 85

Koka Sexton

JANUARY 8, 2009

Once you start getting more involved with the Twitter you will see that it is really a community of people that just want to give constant updates to people that are following them. Twitter Etiquette As any community will tell you, there are unspoken rules of etiquette that you should follow. Drop by if you want to chat; [link] neil.

Badge 76

Badge WordPress SMS OpenID 76

Koka Sexton

FEBRUARY 6, 2009

Business Education Learning to run your own business can be a trying experience, but you can get a little help and advice for free from the Small Business Administration. Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations.

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Sample Samples Class WordPress 104

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks.

Social Media 137

Social Media Consultant Strategy Organization 137

Koka Sexton

FEBRUARY 6, 2009

Business Education Learning to run your own business can be a trying experience, but you can get a little help and advice for free from the Small Business Administration. Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations.

Sample 86

Sample Samples Class WordPress 86

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 118

Social Media Strategy Consultant Publishing 118

Koka Sexton

OCTOBER 5, 2010

I did some of the homework before officially starting and it was mainly about jumping with both feet and starting to engage with the community. How NOT to use your Social Media Marketing Manager! Getting up to speed on the social media needs of the company hasn’t been difficult. The office has a cool vibe in it.

Social Media 58

Social Media Foursquare CoTweet CoTweet 58

Koka Sexton

MARCH 24, 2009

ExecTweets is a resource to help you find and follow the top business executives on Twitter. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

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Twitter Bazaarvoice Alltop Microsoft 56

Koka Sexton

MARCH 24, 2009

ExecTweets is a resource to help you find and follow the top business executives on Twitter. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets.

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book? As a marketer, you’d think I would have joined it to be an early adopter, but no.

Social CRM 143

Social CRM Twitter B2B CoTweet 143

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0:

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg Top 6 Questions You Should Ask 17 Tips For Getting Bloggers To Write About You Interview 2.0:

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49

Koka Sexton

SEPTEMBER 29, 2008

Yes, this article is to stereotyping of the geek/nerd community, is politically incorrect about it, and written at the “fifth-grade-but-I-used-spellcheck&# level. They work in libraries, for law firms and on the stock market. How NOT to use your Social Media Marketing Manager! They program. They write.

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Types List Comments Posterous 99