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15 Innovative Brands Using Technology to Power Their Content

Pixlee

HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community. Hylete harnessed the power of Instagram and its broader community to power its dynamic content in all of their marketing channels. This has enabled Hylete to not only cut costs on content creation but increase conversions.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. “Which happens.&# These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Postrank 255
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

What are some cost-effective ways of correlating outputs to outcomes? Seth made the point that while sales is obviously one of the most-talked about business outcomes, it’s not relevant for many organizations, but that “cost savings is a universal outcome metric that could be applied to any organization.&#

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Pay-per-click (PPC) advertising costs might increase. If you use Google’s PPC ads for fundraising or other purposes, you may find more general keywords increasing in cost. Ads will also continue changing as users type, which could decrease click-through rates. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Anyway, onward… Here are a few key points: Cost savings Will your project help your department’s bottom line? By switching to a blog we saved printing and distribution costs. Yes, a blog still costs us in terms of time. Our community was now creating the bulk of our content. But, I really liked reading that.”

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Yes, and he’s proud of it.

YouTube 135