article thumbnail

How to Survive this Crisis

Proactive Report

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Create goodwill and a sense of being connected to your community. Ulan Nutritional Systems launched a nutrition coaching course for health care practitioners that can be delivered via online meetings.

How To 90
article thumbnail

Proving Value vs ROI in PR

Proactive Report

Avoiding or cutting costs in areas like R&D, customer service, support and advertising. Here’s one example of how it is being done in the health care sector. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Build an engaged community.

ROI 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Change or Die | Fast Company

Buzz Marketing for Technology

They started with the crisis in health care, an industry that consumes an astonishing $1.8 Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." billion in sales.

Company 279
article thumbnail

Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

According to Dholakia, the results of the study indicate that Facebook fan pages provide an effective and low-cost way of social media marketing. His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. Share this on del.icio.us.

Study 155
article thumbnail

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

Class 207
article thumbnail

Second, a crossover agreement may find different solutions than UNCLOS.

Writtent Blog

Such groups sponsoring someone who is outside Canada are comprised of or one or more people and are usually humanitarian organizations, religious organizations, community ethnic groups and may operate on a local, regional or national level. Capital gains: Profits from the sale of capital assets in excess of costs and values.

article thumbnail

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Optum connects the brightest people, places and ideas across the health care ecosystem to create better care. WorkOutLoud – Online communities connecting enterprise companies to their customers – enabling community-wide collaboration, improving the customer experience. Don’t just learn, learn smarter.

Company 149