Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. Image: michael.heiss via Flickr, CC 2.0. Is your audience part of the network? Are they active? How close to your bottom line is the network?

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

AUGUST 1, 2014

Image: James Jordan via Flickr, CC. why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. We’ll be talking social media metric nerdery (that’s a word, right?),

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

MAY 2, 2011

Most busy entrepreneurs are prone to asking, “Are my community building efforts on Facebook driving sales?” They might also ask slightly less obvious questions like, “Have I met new suppliers who reduce my costs, via this Facebook community I am building?”. Image: kondrag via Flickr, CC 2.0. Also reasonable.

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Training ROI Eventful Cost 156

SocMed Sean

MARCH 6, 2012

Photo courtesy of RRix on Flickr via Creative Commons. Reduce the cost of care without compromising the quality and delivery of care. Bring together a group of smart, talented individuals to help the diabetes community in their fight against this disease. I'm a sucker for a good whiteboarding session. I DARE YOU!

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Skills Creative Commons Tumblr StumbleUpon 279

Waxing UnLyrical

APRIL 29, 2013

Many of them are free, or low-cost… so why not take advantage of them? Image: Christopher Neugebauer via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If you have a moment, I’d love for you to read the entire post.

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Press Release Research Consultant Flickr 206

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Social Media Marketing

AUGUST 29, 2010

There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. A note about using Flickr photos: if you plan to embed a Flickr photo in your site, there are guidelines that you need to follow.

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Remix Flickr Creative Commons Guidelines 165

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Image: phunkstarr via Flickr, CC 2.0. Don’t make the mistake of soaking in the glory of “being right” when you could potentially cost yourself business.

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Yahoo Widget Flickr Social Media Management 250

Techipedia: Tamar Weinberg

JANUARY 19, 2010

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time.

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Social Media Yahoo Discount Training 164

Waxing UnLyrical

FEBRUARY 20, 2013

” Image: Arjen Toet via Flickr, CC 2.0. The catch, for the unsuspecting clients, was that they didn’t know this didn’t cost anything… and Yage didn’t bother to tell them that. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

FEBRUARY 1, 2013

Image: janetmck via Flickr, C C 2.0. It just isn’t a cost-effective use of their time. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. He asked some very thoughtful questions, and I did my best to answer as thoughtfully. Goliath debate here.

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Tips Consultant Proposal Flickr 204

Waxing UnLyrical

JANUARY 24, 2011

Image: Brad Stabler via Flickr, CC 2.0 But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. I also don’t recommend implementing tools willy-nilly because they are free.

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Tools Adwords Marketing Class 247

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0

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Conversation Web 2.0 Startup Flickr 155

The Marketing Blog

FEBRUARY 4, 2010

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! for this and sceptical organizations could roll-out this app to save productivity costs.

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. These fine folk did: Jan.

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Google Class Creative Commons Yahoo 254

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# More importantly, Epic Change has a mission to empower individuals to tell stories in order to acquire financial resources to make positive change in their communities. Why social media?

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Social Media Case Study MySpace Yahoo 172

Waxing UnLyrical

DECEMBER 13, 2012

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. How much does it cost to make this happen? Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. That’s no longer the case. Be professional.

Wikimedia 204

Wikimedia How To Banking Wireless 204

Waxing UnLyrical

OCTOBER 14, 2010

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: Stuart Caie via Flickr, CC 2.0 These fine folk did: Jan.

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Class Flickr WordPress Template 178

The Social Media Hat

APRIL 13, 2017

suite of tools, training and community so that I could review everything. As I sifted through the community discussions I found thousands of SBI! Image Credit: Flickr. It's called Courses That Convert and it costs $997. It turns out that Ken fires customers who insist on disrupting the community. tweet this!

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Review Domain Name Training Course 167

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Anyway, onward… Here are a few key points: Cost savings Will your project help your department’s bottom line? By switching to a blog we saved printing and distribution costs. Yes, a blog still costs us in terms of time. Good for you! But, I really liked reading that.”

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Project How To Class Posterous 170

Buzz Marketing for Technology

JULY 2, 2008

Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Information Creation tools : Exps: Youtube, SlideShare, Flickr. My experience at ASTD recently was that most people were completely unaware of all of this.

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Wiki Web 2.0 Wikipedia RSS 189

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. What is your Facebook plan?

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Web 2.0 Startup Metrics FeedBurner 152

Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Some industry executives are concerned that Facebook and its ilk may in fact be reducing the overall pricing of CPMs, or the cost-per-thousand impressions, that are the basis for online ad pricing. and into “how do we get some dosh?&# Related posts.

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Social Networking Advertising comScore CPM 98

Social Media Marketing

MARCH 29, 2013

Produce for Real People Red Vines, an early adopter of Twitter’s Vine App made headlines in the social media community in January when they dedicated a vine video to responding to a Tweet from a follower. The unsympathetic destruction of high-cost electronics by their industrial-strength kitchen blenders? The wacky CEO?

Engagement 167

Engagement Video Brands comScore 167

Bare Feet Studios

JULY 25, 2011

Do you have a community on the ground to support an online community? Or would you be better served to set up a community inside another social network? Free or low cost calls over the internet with ability to record and conference. Will you connect with others at low cost? www.facebook.com. www.ning.com.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. It means learning more about paid media and how to incorporate those costs into budgets.

Syndication 103

Syndication Marketing Advertising SEO 103

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Josh S Peters

NOVEMBER 5, 2009

Toyota apologized via Twitter to Calanan and 2 other artists, and they even made a formal statement about it in the Flickr help forum. Whether it was Toyota not communicating with the artists or Toyota not communicating with their agency to make sure it was done right doesn’t matter at this point.

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Flickr eBook Lijit Sites 100

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

Your responsibility as a marketer is to understand that permission marketing might actually take work, but the other extreme is to choose an easy way out that will likely have a cost that may be hard (or impossible) to recover from. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 12, 2010

And since the cost of adding calls to action on a website and/or sending email messages is relatively low (email sends are arguably the least expensive weapons in your marketing arsenal), failing to do so is an almost unforgivable sin for any enterprising social marketer. Tamar is also the author of The New Community Rules (July 2009).

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

The Marketing Blog

MARCH 5, 2008

How much does it cost? Shopkeeper – Price slightly higher than 15k it costs 19k bucks. I must say its fulfills most if not all the features you’re looking out for. the shop-keeper uses all his experience to market the cellphone) Buyer – Ah. looks quite cool. Buyer – 19k ? I really cannot stretch beyond 15k.

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Web 2.0 Startup FeedBurner Open Source 100

The Marketing Blog

OCTOBER 10, 2008

So as our oldies said, money saved is money earned holds particularly true in today’s scenario, when cost cutting is the new mantra. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

The Marketing Blog

DECEMBER 5, 2007

Motivated by the desire of learning by sharing and to share your work with the communtiy, OSS Camps are not-for-profit events and we depend on our sponsors for covering our costs. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Web 2.0 100

Web 2.0 Startup Open Source FeedBurner 100

The Marketing Blog

JULY 29, 2008

Kinshuk is an individual, a fresh MBA working for as a community manager for an open-source consulting company. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

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Products Web 2.0 Startup Hotels 100