Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

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Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Click here to try reconnecting the live stream. |

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Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

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Waxing UnLyrical

OCTOBER 24, 2010

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Waxing UnLyrical

FEBRUARY 7, 2011

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Waxing UnLyrical

DECEMBER 11, 2010

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Waxing UnLyrical

NOVEMBER 6, 2010

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Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. Read All About It!

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Waxing UnLyrical

OCTOBER 28, 2010

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Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. Read All About It!

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Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Hopefully, I was going to go eat a dosa. I’m pleased to tell you that I did, indeed, go eat a dosa that day. To say and not say.

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Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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Waxing UnLyrical

NOVEMBER 27, 2010

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Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. The Halloween theory of social media , from Richard Bailey’s PR Studies.

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Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. And they almost always end with a “happily ever after.&# Seriously.

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Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Why: Mollie is actually thinking instead of simply linking.

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Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? pts Settings.

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Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation.

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Waxing UnLyrical

OCTOBER 9, 2010

Get Shareaholic test Filed under Business , Networking , Personal | Tags: golden rule , social karma | Comments (2) Site settings comment help? Click here to try reconnecting the live stream. | pts Settings. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Waxing UnLyrical

OCTOBER 20, 2010

Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? Click here to try reconnecting the live stream. | pts Settings. the entire posting at Shonali’s blog, Waxing Unlyrical. Read All About It!

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Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. pts Settings. Read All About It!

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Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. You may already have seen a couple of the Christmas-related videos making the rounds lately.

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Waxing UnLyrical

OCTOBER 3, 2010

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Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

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Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

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Waxing UnLyrical

SEPTEMBER 25, 2010

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Waxing UnLyrical

SEPTEMBER 5, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Get Shareaholic test Filed under Weekly Roundup | Tags: happiness | Comments (4) Site settings comment help?

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Waxing UnLyrical

JANUARY 24, 2011

Get Shareaholic test Filed under Erica Holt , Marketing , Public Relations , Resources , Social Media | Tags: adwords , digital , erica holt , google , mobile marketing , nonprofits | Comments (9) Site settings comment help? conversion rate | Flipping | profits | value websites | Website says: January 25, 2011 at 3:42 am [.]

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Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Waxing UnLyrical

AUGUST 29, 2010

Why: Peregrination + philanthropy using social media = paradise. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings. Read All About It!

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Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

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Waxing UnLyrical

JANUARY 22, 2011

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Waxing UnLyrical

SEPTEMBER 13, 2010

We’ll pick up where we left off last week, discussing social media ROI. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

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Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help?

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Waxing UnLyrical

DECEMBER 13, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Click here to try reconnecting the live stream. | pts Settings. thanks for the … [.] Read All About It!

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Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help? Why: crises are sometimes unpredictable, but often avoidable. Dave lays out how.

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Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Why: Jen is one of the finest people it’s been my privilege to meet through social media.

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