Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Dave Fleet

JULY 5, 2010

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Buzzlogic – As it says on their company page “Welcome to the Conversation&#.

Cymfony 152

Cymfony Social Media Tools SM2 152