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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 367
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Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

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Story And Conversation: Pin It To Build A Brand

Firebelly

It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.” If you haven’t heard of Pinterest, it’s basically an online bulletin board.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 195
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Conversations As Moments Of Conversion

Twist Image

If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). Enjoy the conversation.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. Where are relevant conversations happening on social media?

Marketing 199