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13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. In turn, your approach to influencer marketing becomes hyper-targeted. The challenge is several marketing tools categorize influencers by industry and community size.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Another popular technique is to only read posts/stories from a list of pre-identified influencers, since these are the people who are ultimately driving earned media conversations. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.