Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Social Media 109

Social Media Authentication Communities Campaign 109

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Social Media 124

Social Media Template Templates Skills 124

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Social Media Strategies Summit

AUGUST 15, 2023

How are external trends and events going to affect your broader marketing strategy? And she also shares thought-provoking content on topics and trends beyond the immediate world of higher education, such as the marketing lessons you can learn from the Barbie movie launch. Have you missed an important update to a key tool? Everywhere!

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

Social Media Management 130

Social Media Management Social Media Skills Consultant 130

SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. 2) Listening and Engagement Tools like Hootsuite, Curata, Sprout Social, Brandwatch.

Blogger 266

Blogger Company Social Media Curata 266

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Webbiquity SMM

JANUARY 23, 2024

This post outlines 10 key steps in using social listening to satisfy and retain more customers. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences.

Sentiment 142

Sentiment How To Analysis Trends 142

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. Brands get BRAVE with digital and social media .

Trends 78

Trends Brands Marketing Influencer 78

Ignite Social Media

FEBRUARY 17, 2021

Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19. Social Media Monitoring. It’s essential for social teams to keep a pulse on current events and the news, then interpret your channel strategy through this lens.

Social Media 176

Social Media Marketing Influencer Team 176

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Staying up-to-date on trends. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content.

Template 95

Template Templates Social Media Video 95

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 86

Social Media Social Media Management Skills Survey 86

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? 15 Digital Branding Trends You Can't Ignore in 2020. Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. Brands get BRAVE with digital and social media

Trends 78

Trends Video Marketing Influencer 78

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

Influencer 193

Influencer Trends Marketing Real Estate 193

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.

Collaboration 226

Collaboration How To Education Team 226

Pam Moore

DECEMBER 7, 2017

The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Here is what this blog post and episode #242 of the Social Zoom Factor Podcast will provide to you: .

Template 167

Template Templates Trends Content 167

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it's not.

Social Media 78

Social Media Marketing Small Business Training 78

Buffer Social

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 90

Social Media How To Skills Hubspot 90

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. Its more nuanced than that.

Activities 138

Activities Communities Social Media Class 138

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Examples 99

Examples Social Media Skills Team 99

Waxing UnLyrical

JANUARY 26, 2015

Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. You’re welcome.

Trends 100

Trends Marketing Consultant Sample 100

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 163

Social Media Skills UGC Sample 163

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Pam Moore

APRIL 2, 2024

The Importance of AI Marketing Strategies AI marketing strategies are not just a trend; they're a necessity for businesses looking to thrive in a competitive landscape. Forecasting Future Trends: AI algorithms analyze data to predict future trends, empowering marketers to stay ahead of the curve and capitalize on emerging opportunities.

Strategy 78

Strategy Marketing Analysis ROI 78

Ignite Social Media

SEPTEMBER 18, 2023

So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. They are worried about doing the trends wrong and getting made fun of. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands.

Brands 110

Brands Content UGC How To 110

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. You could be trending without ending, and for the wrong reasons.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Firebelly

MARCH 12, 2012

This week we take a look at the issue of diversity in social media. Blinded by the White: Social Media and Diversity. By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 30 year-old White people to do so.

Social Media 196

Social Media Issues Consultant Advertising 196