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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Top 10 Behaviours of Self-Sabotage

Twenty4 Social

They are not willing to fix things and they usually do not take any form of criticisms constructively. Join My VIP Community. These individuals would put the blame on someone else and they will never recognize that they are the ones responsible for what has happened. Taking things personally, like criticisms, are way too common.

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff.

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Link Love Monthly: Best of September 2010

SocialFish

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). Under Construction (Acronym). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Marketing and IT share a common fear (Scott Brinker). Scott Brinker). As Enterprise 2.0