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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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20 Must-Attend Social Media Conferences in 2017

Buffer Social

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. Pro-tip: If you are traveling to any of these conferences, you could also turn it into a mini-vacation. Social Fresh Conference (TBA).

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. A post shared by Travel Tips & Dad Joke Hits (@tsa).

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What are KOLs in Marketing? (And How to Work With Them)

Hootsuite

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Community building : Nurture long-term growth by engaging with your audience directly.

Skills 111
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. So Facebook can’t be all bad.

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Facebook is Meta, But Does It Really Matter?

Jon Loomer

You have likely heard the news by now — because news travels fast. From Face… err… Meta : Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. The “So What” is about how we — marketers and advertisers — fit in.

Facebook 203