Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Are you surprised?

Social Networking 98

Social Networking Advertising comScore CPM 98

Socialized

JANUARY 22, 2010

Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. MySpace Is Where the Young People Hang Out. Of course the demographic at MySpace, and on every network, continues to shift, and is interpreted differently from study to study.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Techipedia: Tamar Weinberg

AUGUST 11, 2011

We live in a time where we learn more about our friends and family through Facebook updates than through any other form of communication. In June, comScore reported that one out of every six minutes is spent on a social network. Twitter usually scoops news outlets like CNN, and LinkedIn can open the door to your new dream job.

Google 177

Google Hitwise Social Networking comScore 177

Firebelly

MARCH 5, 2010

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term. The Oscar buy is also about leveraging the investment on Facebook and Twitter.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. I don’t know yet if it changes my feelings at all.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JULY 1, 2010

Patience is required in building a community, seeing real results with monetization and building traffic. Some people are able to build a community but fail at monetizing their blogs. Some also build traffic but fail to build a community. Patience really is important in every aspect of building a blog.

Analysis 226

Analysis Domain Name Blogger Adsense 226