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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. The State of the Internet Marketing World [Statistics].

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comScore Releases First Public Report of Online Usage in Singapore

Bill Hartzer

According to a new report by comScore , Internet users in Singapore spend half of their time online using social and entertainment websites. It includes a ranking of the most “engaging and visited Internet site categories and properties, based on the comScore World Metrix service, and the top search properties, based on the comScore qSearch service. Social Networking 8.0% Community 1.5% Ask Network 510 20.2% Ask Network 5 9.2

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?”

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Salesforce use animation in their digital marketing to great effect.

Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Related posts: GoWare Rolls Out First Community Around User-Generated Content on the Mobile Web DoMo HomePage users can now share all or part of. comScore: Mobile Social Networking is Responsible for Growth of Mobile Internet A new comScore report out today shows that mobile social.

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract.

Women + Social Media = ?

Diva Marketing Blog

Social Media. But then I'm a marketer so my response is skewed towards business. Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. women are on social networks an average of 5.5

This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. With more than 500 million monthly active users and 95 million photos and videos added each day, Instagram turned into the network of choice for several marketers.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore.

Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

All of these blogs also make use of affiliate marketing and it works for them since they have a large audience. Patience is required in building a community, seeing real results with monetization and building traffic. Some also build traffic but fail to build a community.

The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

These are the users who are familiar with networking on Digg (finding friends with similar interests) and checking not only the front page of Digg but the Upcoming page as well (which is far more important). This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. Really, the biggest unfortunate investment of social media is that it’s often a thankless job.

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