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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can marketers learn from this? Project Alamo’ powered a digital engagement strategy which analyzed the electorate to create a ‘psychographic’ profile of every voter, based on socio-demographic and consumer data (such as who people like or dislike, magazine subscriptions, club memberships etc.)

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