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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. That’s what focus groups have become, haven’t they? “Do His community buys into his history of success. The hype, the tangible energy in your community, your popularity—they’re all extremely powerful selling tools.

Buy 46
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How to Use Twitter for Business

Later

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Grow your community? Growing Twitter community by 15% YOY. The #Tokyo2020 Olympics will have close to equal representation of women and men competing for the first time in its history!

Twitter 86
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How to master the 3 pillars of brand reputation management

Sprout Social

Social media is the world’s largest focus group. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. These pillars support your strategy with real-time insights, so you can quickly identify what’s working and what’s not. Listening data. Competitor data.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

It’s difficult for small businesses trying to compete with industry giants and their huge customer service teams. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media. Relieve your customer service team.

Retail 97
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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

It’s not necessarily an issue of laziness, perhaps, but one of exposure to a set of research practices and a mindset that encourages critical thinking about competing online sources. ” Still, she pointed out, “a lot of my students really [only] scratch the surface with the type of research they’re doing.”

Education 179
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ. Ask your customers directly.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities. You Can Compete With Free, And Win.

Reddit 80