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How To Find And Utilize Trending Hashtags On TikTok In 2023

Keyhole.co

That’s where the right TikTok hashtags can help you. They can: Enhance your visibility Make your content go viral Generate trending content ideas Help you identify competitors and potential collaborators However, not all trending hashtags are relevant to your brand or add value to your marketing.

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Pressing for progress: A comparison between International Women’s Day 2017 and 2018

Audiense

We monitored a number of hashtags and keywords from the day to begin to understand the people participating in this conversation. The 2017 report showed a more segmented community from; human rights activists, business, music fans, sports fans. The first report I reviewed was the 2018 report and the results surprised me.

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Tiktok’s Quest For Hyper Locality

The Realtime Report

Across the board, the social landscape is now being driven by niche communities and subcultures. However, a place where TikTok has perhaps slightly lacked in comparison to the likes of Instagram and Facebook is the ability to reach users on a hyperlocal level, or at least, not with ease.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked. Try for free 2.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. Creativity and humor are two angles that do well on TikTok.

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TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

The truth is, users are flocking to thousands of communities that involve entertainment, tutories, how-to guides, and beyond. Alternatively, if you are an eCommerce business focussed on sustainability, leverage trending videos, how-to’s, hashtag challenges, and other types of video content aimed at adding value to your audience. #3.

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The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.