Communities Company White Paper Wiki 
Webbiquity SMM
MAY 10, 2011
On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Promote white papers / eBooks / reports for lead generation. What should they promote?
Buzz Marketing for Technology
JUNE 27, 2008
White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Webcasts |.
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Social Media Strategery
SEPTEMBER 18, 2008
Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.
Social Media Strategery
SEPTEMBER 18, 2008
Five years ago, when I joined my company, the only mentions of the terms “wikis&# and “blogs&# were usually preceded by the words “What the hell is a…&# Now, as with most organizations, there is an enormous demand for social media, both internally among my colleagues, and externally with my clients.
Social Media Strategery
JUNE 21, 2009
If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Enable open and transparent communication! Crowdsource white papers and presentations!
Social Media Strategery
DECEMBER 13, 2008
My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. Write a white paper justifying why it shouldn’t be blocked.
Social Media Strategery
JANUARY 26, 2009
Show them how they can use their organization’s internal blogs, wiki, bookmarks, etc. I pulled together some basic briefings and white papers, but never really got traction beyond my core team. Once we deployed internal blogs, a wiki, and forums, that’s when my work internally with social media really took off.
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