Real investments in virtual worlds continue

The Way of the Web

→ Real investments in virtual worlds continue January 3rd, 2010 · View Comments I was pretty surprised to see social media blog Mashable is ‘ utterly baffled ‘ by someone investing a record $330,000 in a virtual space station in the online MMORPG Entropia Universe , despite the fact they themselves quote figures of $600 million invested in virtual worlds in January 2009 alone, and the $2 billion virtual economy in China.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community.


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Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? But first… Quick note on currency and Virtual Goods. CURRENCY: Money has no inherent worth – it’s all virtual.

Facebook is Meta, But Does It Really Matter?

Jon Loomer

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Our lives move into the virtual world. Virtual meetings.

Ecommerce in the Metaverse: What’s Going to Change?


It’s akin to a virtual world, where various networks and forms of tech merge to create an accessible, immersive and user-focused experience. . The use of social media influencers and other types of social proof are now a key part of numerous companies’ digital marketing campaigns.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’ve been working virtually, at least in part, since 2006. Yet the Zoomification of the world as we know it exhausts even me. is hopping with virtual happy hours and get-togethers! Zoomifying the world. Virtual event best practices.

The Hidden Environmental Costs of Downsizing an Office: What We Learned


More than 20% of the workforce could work remotely three to five days a week as effectively as from an office, according to research from McKinsey & Company —meaning that 3x to 4x as many people could continue working from home as were doing so before the pandemic.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Expansions and upgrades Twitter’s not World of Warcraft so this is a bit harder. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Real World Events Music labels, film studios pay MySpace for record launches and Secret Shows.

What You Need to Know About the LinkedIn Virtual Events Guide

agora pulse

LinkedIn shared its findings in a recent virtual events guide. A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform.

7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. The steps to follow to shut down a social media site without losing all that brand love you have worked so hard to gain are these: A warm look at history of the online community. For Radar : A warm look at history of the online community. Comments back from the community.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. People can also be bullied online by groups of people such as class groups or collective members of an online community.

Offerpal Launches Offerpal Tasks to Earn Virtual Currency

Bill Hartzer

Offerpal Media has launched “Offerpal Tasks,&# a new way you can earn virtual currency to use in online games and social networks. You can earn virtual currency through Offerpal Tasks by completing easy online tasks through Amazon Mechanical Turk. You can then convert what you earn into virtual currency that can be spent in online games and virtual worlds. Monetizing virtual currency couldn’t be any easier.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. To contribute: IBM—as a business, as an innovator and as a corporate citizen—makes important contributions to the world, to the future of business and technology, and to public dialogue on a broad range of societal issues.

Social Media Hybrid Marketing

Diva Marketing Blog

The more I watch companies expand marketing departments to include social media positions that put a premium on tech skills versus marketing experience. In the world of Social Media Hybrid Marketing people and relationships seem take second or third place. The emphasis is on driving traffic, creating buzz, sending the message further into the virtual world where if the digital goddess is kind it will go viral.

Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. In fact, the problem is expanding to all corners of the social media world. Tamar is also the author of The New Community Rules (July 2009).

Multiple Personalities

Almost Savvy

First, I headed over to her company?s The information on the company website is well written and crisp; leaving no doubt that she is a highly qualified and well respected executive. Experts in personal branding tell us to decide what we want the world to know about us and then set out to reinforce a consistent and image in all that we do online. world, we can easily choose how much of ourselves we reveal and to whom.

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How to Get the Most Out of Virtual Events You Attend

agora pulse

Wondering whether to attend another virtual event? “Business as usual” has been replaced with Zoom calls, Skype meetings, WhatsApp chats, and a whole bunch of virtual events. Virtual expo with booths, auditorium, and chat rooms. Virtual Event Stats 2020.

Blog #3: Global Leaders: On the Innovation Edge


These deeper graph trend signals over time will create a stock market like graph like grid pulsating all the interactive signals of a company’s customer heartbeat. If companies don’t feed their CRM beast – the unfed beasts will literally be killed by other companies which will have the discipline and the actionable insights advantage. Fast forward, the AI Leaders are rapidly maturing as a community globally.

Friday Fun: For the Heart, Head & Soul

Diva Marketing Blog

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Too many wonderful things happening in the virtual world not to pass along from fun contests to help non profit causes to quirky ways to grow your business. One: Within the public forum entrepreneurs ask the business community at-large for advice. Two: The community votes on the best business concept.

Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says -

Buzz Marketing for Technology

Community Colleges. Community Colleges. libraries, copyright, and virtual reality Jeffrey R. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. I meant to write information literate in the internet world. Search The Site. More options |. Back issues.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Mostly because a lot of companies I speak with still can’t get their head around if it’s free, why would people pay? It places ads from companies like Microsoft and Southwest Airlines on profile pages.)

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

The end result of these classes is going to be a wide range of young professionals entering the business world with tricks up their sleeve that some of the the old pros have no idea (or only a vague idea) about. Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd.

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Women in Blogging: 125 Fearless Female Bloggers


I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ. Allison is a freelance writer and blogger for Blog World Expo. Pam is a marketing professional helping companies leverage social media.

Is Social Media Too Big For Its Britches?

Convince & Convert

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. It’s about the collective, the community, and the common good.